To stimulate community engagement, individual action, and culture of conservation by engaging volunteers to deliver one free compact fluorescent bulb (CFL) to every household in Canada. Polling/research by: Compiled by: Stuart Hickox, Campaign Director February 2006

Eight weeks. 25,000 lights. Launch date (Ottawa South): October 29, 2005 By December 31, 2005: 24,900 bulbs distributed

Impact 25,000 CFL bulbs = 1 MW of electricity saved 1,562 tonnes of coal 1,245 tonnes of greenhouse gas $1,245,000 in Hydro savings* * Hydro savings over 5 years

Community engagement 985 registered volunteers and community contacts 1,300 contest entries Work with community groups: –Big Sisters –Canada25 Civic Engagement Roundtable –Canterbury Community Association –Carleton University Ravens Rugby –Child and Youth Friendly Ottawa –Cooperative Housing Association of Eastern Ontario –Eco Energy Choices Ottawa –Faith and The Common Good (Ottawa) –Habitat for Humanity –Heron Emergency Food Service –Hindu Festival of Light –Jim Watson’s Energy Conservation Fair –Somali Integration Community Centre –South-East Ottawa Centre for a Healthy Community

A Non-Partisan Initiative Former Ottawa Centre MP Ed Broadbent David McGuinty, Member of Parliament (Ottawa South) NDP Leader Jack Layton Green Party Leader Jim Harris in Toronto The Right Honourable Paul Martin The Right Honourable Stephen Harper, Prime Minister of Canada

Media Coverage “Power of an idea” - National Post Editorial. November 4, 2005 “It’s easy to like Project Porchlight… Our advice to David (McGuinty) is to call brother Dalton to tell him about the value of a campaign for energy conservation.”

Coupon redemption Coupons for one free bulb mailed to 48,000 Ottawa South households in December, 2005 By December 31, 2005: –7300 coupons redeemed with names and addresses –15.2% redemption rate (2-3%) redemption rate typical for unaddressed ad mail)

Independent Impact Analysis “Your project is a smashing success.” - Paul Adams, Executive Director Ekos Research Associates –Contracted to develop a follow-up survey and undertake random public phone polling of Ottawa South residents to assess Porchlight’s impact. –2000 telephone interviews conducted. –Surveys period: January 4-6, 2006

Survey Results 1.Familiarity with the Campaign 2.Receiving the Bulbs 3.Installing the Bulbs 4.Reason for Not Installing Bulbs 5.Coupon Redemption 6.Familiarity with Fluorescent Bulbs 7.Prior Installation of Fluorescent Bulbs 8.Reason for Installing Bulbs 9.Location of Bulbs 10.Cost-Effectiveness of Bulbs 11.Increasing Usage a Good Idea 12.Perceived Environmental Benefits 13.Likelihood of Future Use 14.Project Porchlight A Good Idea

Familiarity With the Campaign “Where did you hear of the campaign?” ** 78% of respondents had heard of Project Porchlight ** 34% 6% 13% 29% 30% 0%20%40%60%80% From the media From coupon in the mailbox Someone at the door Family/friends/neighbours (Open-ended question. Multiple responses accepted) Have not heard about it

Installing the Bulbs “Have you or somebody else in your household installed the light bulb?” 35% 63% Yes No Of those who had not installed the bulb, 80% said that they intended to. Most were waiting for another bulb to burn out.

Prior Installation of CFL Bulbs “Prior to the campaign, had you installed any compact fluorescent light bulbs in your home?” “If not, what is the reason that you have not installed compact fluorescent bulbs in your home?” 29% 35% 7% 29% Yes, six or more Yes, two to five Yes, one No 9% 5% 9% 10% 13% 14% 17% 0%20% No need May consider next time you buy Too Expensive n=111 Not sure of benefits No time/haven’t thought about it Don’t like the light quality Bulbs don’t work in outlets Unaware of their existence DK/NR

Reason for Installing Bulbs “Why did you install compact fluorescent bulbs in your home?” 8% 14% 20% 44% 78% 0%20%40%60%80% To save money Concerned about the environment Just to try them out Longer life To save energy (Open-ended question. Multiple responses accepted)

Increasing Usage a Good Idea “In general, do you think it is a very good idea, a good idea, not a very good idea or a bad idea for people in Ontario to start using compact fluorescent light bulbs more?” 8% 1% 45% 44% 0%20%40%60%80%100% A very good idea A good idea Not a very good idea DK/NR n=503 A bad idea

Campaign Will Increase Future CFL Use “Would you say that as a result of Project Porchlight, you are more or less likely to use CFL bulbs in the future? 7% 4% 32% 23% 34% 0%20%40% Much more likely Somewhat more likely Less likely DK/NR About the same

Message of Change Received “And how would you say your use of these light bulbs is likely to change? Would you say that you are likely to…” 5% 38% 11% 31% 7% Change all the bulbs Install when old bulbs burn out Consider next time you buy bulbs No change: already use them Install in certain locations

Porchlight Impact More Than Just Bulbs Campaign stimulates culture of conservation, delivers message of individual change Because of Project Porchlight: 11% will change all light bulbs in home 38% will replace with CFL when old ones burn out 31% will consider trying CFL next time buying

Project Porchlight: A Good Idea %20%40%60%80%100% DK/NRA bad ideaNot a very good ideaA good ideaA very good idea “So far, Project Porchlight has only given out compact fluorescent light bulbs and coupons to obtain them in your neighbourhood in Ottawa. Do you think it would be a good idea to do something similar in the rest of Ontario?” “Do you think it was a good idea to give out compact fluorescent light bulbs and coupons to obtain them in your neighbourhood?”

Stuart Hickox Executive Director OneChange.org Paul Adams Executive Director For more information on Project Porchlight: