March 2008, Frankfurt1

2 tradition + brand name + know-how + quality + European Origin = EUROPEAN EXCELLENCE

March 2008, Frankfurt3 - safe working conditions - environmentally friendly production - job security for employees - highly trained staff - R&D (sound research costs, design, patented construction…) - adherence to EU legislation The benefits of producing Musical Instruments in Europe

March 2008, Frankfurt4 1. Final customers - players 2. Distributors, dealers, retailers Who is reached

March 2008, Frankfurt5 EEX quarantees - long term investment - lifetime quarantee - minimum service costs - environmentally friendly product - production process under EU legislation supervision - protection against forgery 1. Final customers

March 2008, Frankfurt6 Became public at the European confederation of manufactures and retailers of musical instruments (CAFIM) meeting, 16 th September 2005 in Paris The trade mark EUROPEAN EXCELLENCE

March 2008, Frankfurt7 1.the producer must prove the product is made in the EU (partial and final assembling) 2.the producer must authenticate that 61% of the final product (parts or materials) originated in the EU 3.payment of administrative charges 4. membership to the national and supranational associations in Europe representing the interests of manufacturers or distributors of European musical instruments and appurtenant accessories. Conditions of certification process EEX 1001 : 2006

March 2008, Frankfurt8 Certification Authority = Consortium EEX (some members of CAFIM) Approval Authority = CAFIM Certification process EEX 1001 : 2006

March 2008, Frankfurt9 Certificate The Consortium EEX and CAFIM declare that the company XY has satisfied the conditions of European Excellence according to EEX 1001 : 2006 and its product can be labelad with the EU country of origin

March 2008, Frankfurt10 Originality. Cultural heritage. An instrument with European sound. Experience. Emotion. Quality. see the page or to check your instruments! What does your customer pay for?

March 2008, Frankfurt11

March 2008, Frankfurt12 EUROPEAN EXCELLENCE TM JUST PERFECT

March 2008, Frankfurt13 In future, the certification should be based more on quality standards and shared values rather than production origin. European Excellence should stand for more than just physical origin of the instruments - Branding principles - Fair-employment (equal opportunities) standards - Commitment to high knowledge standards - Respect to European heritage EEX project – possible Outlook.

March 2008, Frankfurt14 wind instruments (trumpets, tubes, trombones...) string instruments (guitars, violins, cellos...) reeds productions (harmonicas) pianos (acoustic grand and upright) helicon and diatonic accordions keyboard and button accordions nearly instruments (certificated and delivered to the customer) since January 2007 The Members of EEX Club

March 2008, Frankfurt15 To use the EEX Certification also for other products and in other industries. You to protect your European products against fakes. You to achieve and maintain credibility for customers. What else? EUROPEAN EXCELLENCE STILL ENABLES