College of Communication and Information National Advisory Board The Board’s Role in Development

Board Purpose The University of Kentucky College of Communication & Information National Advisory Board is vital to the success of the College and will help us continue to increase the number of endowed scholarships we are able to offer to our students, to improve our programs and centers of excellence, and enhance our reputation both regionally and nationally to better serve our students and the residents of the Commonwealth of Kentucky and beyond.

Board Purpose The primary work of the National Advisory Board is to: Advocate for College programs, students and faculty. Open doors for corporate connections. Educate and update our faculty on developments in the professional communities. Assist us with long range and strategic planning. Help us to find ways to recruit and retain students. Provide leadership for our fund raising efforts. Assist with our friend raising efforts.

Fundraising Power Comes from the Board In times of financial distress, recruiting new donors is harder than usual. When money is scarce, people tend to stick to the causes and individuals they already know and trust, so that’s why a board member who is willing to ask others for help is so crucial to a charity’s success.

The Process of Development 1.Identification 2.Cultivation 3.Solicitation 4.Stewardship

Donor Pyramid

Passion Wealth Major Gifts Great Volunteers Don’t Spend Time Here Seek Their Involvement

Gift Chart Gift Table for $3,000,000 Goal Number of Prospects Prospect Name Number of Gifts Required Gift LevelTotal Dollars Required 42$500,000$ 1,000,000 84$250,000$ 1,000,000 42$100,000$ 200, $ 50,000$ 250, $ 25,000$ 125, $ 10,000$ 300, $ 5,000$ 75,000 Hundreds50$ 1,000$ 50,000 $ 3,000,000

The Office of Development Can Help! 1.Major Gifts 2.Annual Giving 3.Gift and Estate Planning 4.Corporate and Foundation Relations 5.Gift Receiving

Involve your Prospects 1.Hall of Fame 2.Alumni Banquet 3.Distinguished Lectures/Symposiums 4.Guest teachers 5.Corporate and Foundation Relations 6.Recognition and Awards dinners

Great Foundation Board Members Give generously themselves Have strong personal and professional connections to wealthy individuals Have enthusiasm bordering on competitiveness around raising money An unswerving dedication to the causes for which they raise money

Recruit New Board Members Who Have… The combination of personal, financial capacity and inclination, both to give and solicit major gifts. An in-depth knowledge of individuals with these same characteristics, based on the volunteer’s business, social, and personal connections. The ability to influence others who have major gift capacity to join them in making major gifts to the College. An established record of effectiveness as a major gifts volunteer.

Specifically for the College of Communication and Information National Advisory Board What is My Role? Know the program and the needs Give according to your means Help identify prospects Help identify new board members Be an Advocate! Work with Staff to move prospects along If you are a candidate to help with Major Gifts, let’s talk!

Vision The College of Communication and Information will be a national leader at the undergraduate and graduate levels among public research universities in the fields of Communication, Journalism, Integrated Strategic Communications, Media Arts and Studies (formerly Telecommunications), and Library and Information Science.