Chapter 3 Technological, Legal, and Ethical Considerations 3.

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Presentation transcript:

Chapter 3 Technological, Legal, and Ethical Considerations 3

Chapter 3Krizan Business Communication ©20052 How can companies use Web Pages to market their goods and services?

Chapter 3Krizan Business Communication ©20053 Web sites feature companies’  addresses  Business addresses  Advertising information  Product information  Order forms

Chapter 3Krizan Business Communication ©20054 Compare and contrast primary and secondary research.

Chapter 3Krizan Business Communication ©20055 Both are methods for gathering data to gain knowledge.

Chapter 3Krizan Business Communication ©20056 Primary research refers to gathering information from original sources.

Chapter 3Krizan Business Communication ©20057 Secondary research is locating and studying information gathered by other researchers.

Chapter 3Krizan Business Communication ©20058 Give examples of pros and cons for telecommuting employees.

Chapter 3Krizan Business Communication ©20059 Pros  Creates greater flexibility  Increases productivity  Decreases employee turnover  Reduces need for costly office space

Chapter 3Krizan Business Communication © Cons  Minimizes office face-time  Promotes worker isolation  Creates non-standard work week  Necessitates productive home work environment

Chapter 3Krizan Business Communication © How could employees misuse and the Internet?

Chapter 3Krizan Business Communication © Employees misuse e- mail and the Internet when they  Send personal messages  Forward jokes  Play games  Surf the net

Chapter 3Krizan Business Communication © What is spam?

Chapter 3Krizan Business Communication © Spam is unwanted bulk with copies of the same message going to multiple persons.

Chapter 3Krizan Business Communication © What problems can spam cause ?

Chapter 3Krizan Business Communication © Spam mass mailings may advertise questionable products or services.

Chapter 3Krizan Business Communication © Responding to spam can lead to  More spam  Harassment  Identity theft  Credit card theft

Chapter 3Krizan Business Communication © Compare and contrast plagiarism and paraphrasing.

Chapter 3Krizan Business Communication © Both terms refer to using others’ ideas.

Chapter 3Krizan Business Communication © Plagiarism is using ideas of others without giving them credit.

Chapter 3Krizan Business Communication © Paraphrasing is using your own words to restate the original meaning of other’s ideas.

Chapter 3Krizan Business Communication © How have “Plain English” laws helped consumers?

Chapter 3Krizan Business Communication © “Plain English” laws help assure consumers can understand business documents.