Measure 39 Public Transport Promotion Campaign Katerina Oktabcova Usti nad Labem Municipality

Measure 39 Background and Objectives Increasing number of personal vehicles and related rising negative impacts on the city environment Measure objective: Analyse needs of PT passengers Reveal deficits in current PT services and design improvements Present benefits of public transport Encourage greater take-up of urban PT

Measure 39 Measure overview Tasks Understanding PT Users –Finished in M19 –RTD task –Research study of behavior and needs of actual and potential public transport users in the city 4.14 PT Promotion Campaign –Launched in M41 –DEMO task –Implementation of a public campaign promoting urban public transportation

Measure 39 Task – Understanding PT users Overview of PT services in the city Survey of PT usage and coverage transport volumes, directional relations and transfer links for all lines – buses and trolleybuses Identification of problems and recommendation for improvements submitted to PT Company of UL Optimisation of the PT Company Survey of public opinion on provided services Thematic fields: PT usage, payment methods, serviceability of the city, cleanliness and attractiveness, safety, accessibility, modal split, provision of information and required improvements Questioners in PT vehicles and on stations Number of passengers transported by PT per day LineWednesdaySaturdaySunday Total

Measure 39 Public events Workshops with students and seniors Exhibitions (history and development of PT in the city) Competitions (promotional video, history of PT) Training activities (training bus for children, education materials for traffic court) Promotion in local media Promotional PT vehicles with free WIFI PT Promotion Campaign

Measure 39

PT information brochures General information Information about touristic lines Information about night lines Information about PT in the city centre Information about barrier-free access routes to PT Promotional materials Leaflets, school time-tables, colouring books and other graphical materials with PT theme Promotion in local media and through website

Measure 39 Results Recommendations for Improvements Overview of shortcomings and required improvements submitted to the PT Company (missing information, missing equipment at stations, poorly marked stations, neglected maintenance, advertisings covering view from windows) Majority of PT connections in the city optimised Identified and promoted positive efforts of the PT Company Pavement kerbs shaped to reach boarding edge of a PT vehicle to enable smooth access Improving provision of information – in vehicles, at selling points, on stations Gradually improving equipment Public campaign helped to improve image of local PT

Measure 39 Budget and costs Purchases: Promotional materials for the campaign –Brochures –Training materials –Awards for competitions (PT vouchers, camera) –CIVITAS gifts (diaries, bags) –Wi-Fi and promotional design for 2 PT vehicles –TV spots –Budget € –Actual costscca €

Measure 39 Evaluation Assessment of indicators: Data for indicators gathered before (2009/2010) and after campaign implementation (2012) Questioners distributed to residents and available at public offices, on the city website and in local newspaper Results and proposals for improvements delivered to the PT Company  Awareness level: positive response before 46%, after 49%, result +3%  Acceptance level: positive response before 50%, after 51%, result +1% No.TargetRating 13 - Awareness level 25 %  14 - Acceptamce level 25 %  NA = Not AssessedO = Not Achieved  = Substantially achieved (at least 50%)  = Achieved in full  = Exceeded

Measure 39 Event Date Location Speaker Thank you! Katerina Oktabcova CIVITAS Archimedes Ústí nad Labem Municipality