Drinkaware 2013/14 Priorities Stakeholder Event, Westminster Hall, London 24 th July 2013

Purpose  Update you on Drinkaware 2013 and 2014 Priorities  Responses to Drinkaware Audit  Seek your input to our longer-term strategy

Our vision A society where alcohol is enjoyed responsibly, where its potential for harm is reduced and where consumers are supported in practical ways to make informed decisions about their drinking.

Our role Deliver unbiased, comprehensive, accessible information Raise awareness of and change attitudes to responsible drinking Catalyst for behavioural and social change

Current KPIsEvolution Parents & Children Delay onset of first drink (drunkenness) Increase awareness of alcohol- related harms to children Reduce no. parents drinking over-guidelines Young Adults Change attitudes to and desirability of drunkenness Reduce incidence of alcohol- related anti-social behaviour Adults Increase awareness of unit guidelines and alcohol-related health harms Adults Accessing facts about alcohol / able to make informed choices Measuring Success

Listening to the Audit (1) Evidence & Impact  10% expenditure on Research and Evaluation  Randomised control trial (RCT) Intuition in schools  Resources test (local area)  Social marketing, Research and Programme Effectiveness Panel (working title)  Drinkaware Impact Report  Publication of all Drinkaware research reports  Understanding consumer attitudes, behaviour, motivation and propensity to change - Consumer Landscape Study 2013

Listening to the Audit (2) Independence  Governance  Communications and Campaigns Strategy  What we do, not what we say –  Evidence and impact  Transparency

Listening to the Audit (3) Isolation  Resourcing on a full-time basis  Partnership esp. with bodies such as ACPO and other third sector organisations  Public Health Partnerships at local level (e.g. Berkshire) and nationally – PHE and SGAIP  Events programme – Listening as well as speaking!

Thank you Elaine Hindal, Chief