Creating a Logo Ruby Ann Sawyer Brantley County Middle School

Wikipedias Definition logo is a graphical element (ideogram, symbol, emblem, icon, sign) that, together with its logotype (a uniquely set and arranged typeface) form a trademark or commercial brand. Typically, a logo's design is for immediate recognition.[1] The logo is one aspect of a company's commercial brand, or economic or academic entity, and its shapes, colors, fonts, and images usually are different from others in a similar market. Logos are also used to identify organizations and other non-commercial entities.ideogramsymbol emblemiconsigntypefacetrademarkbrand[1]brand

Tips for Creating a Logo Must be resizable: make sure it still looks good when size is reduced Must look good in black & white as well as in color Choose type carefully: must be able to read when small; use only one font (no more than two) Keep it Simple Recognizable from different angles Must relate to the business or product

Excellent Logo – the Nike Swoosh Resizable Simple Recognizable Looks good in any color and black & white Makes you think of speed and things being right (check mark)

Wikipedias Definition A slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose. The word slogan is derived from slogorn which was an Anglicisation of the Scottish and Irish Gaelic sluagh- ghairm (sluagh "army", "host" + gairm "cry").[1] Slogans vary from the written and the visual to the chanted and the vulgar. Often their simple rhetorical nature leaves little room for detail, and as such they serve perhaps more as a social expression of unified purpose, rather than a projection for an intended audience.mottophrase politicalcommercialreligious AnglicisationScottishIrish[1]rhetorical