SMX Madrid 2008 Target Global: Understanding Search Markets Around the World & Targeting US/English Language Regions.

The Worldwide Search Engine Landscape & Market Shares

United States

United Kingdom

Western Europe

Canada 90%+ Google <10% - Others

Mexico / Latin America Overview of the Latin American market (Source - Acronym Media)‏ 549 million people 11 million registered corporations in Latin America. 3 major markets in Latin America; Brazil (17%), Mexico (18%) and Argentina (26% penetration). Latin American Internet usage base is half that of the US. Latin American Search Engine Market Share (page views): Google : 72% Yahoo : 17% MSN : 2% Local Players (eg, Busca Pe in Brasi) : 9%

Australia / New Zealand 90%+ Google ~5% Yahoo!7 ~5% NineMSN

Israel 90%+ Google 10% - Walla.co.il, Ynet.co.il, nana.co.il, others

Regions without Solid Data North Africa Sub-Saharan Africa (except South Africa, where Google is 90%+)‏ Southeast Asia India (but Google is presumed leader)‏

Non-Google-Centric Countries

China

Russia

Japan

Korea

Czech Republic

Estonia

Universal Geo-Targeting Tactics

Host IP Address

Domain Extension

Registrar Information

Address Information This Helps!

Language

Local Portal / Directory Listings

Inbound Link Acquisition

Webmaster Tools

Geo Meta Tags?

Targeting Google-Centric Regions

Domain Authority

Trusted Links

“Sandboxing”

Leveraging an Existing Domain vs. Launching New Domains or Subdomains greatsite.com > newgreatsite.com greatsite.com/new > new.greatsite.com

Targeting Non-Google Engines

Baidu

Yandex

Naver

Yahoo! Japan

Local Engines

Targeting the United States

Competition Levels

Spam Detection

Link Evaluation

Writing Quality, Usability & User Experience

Blogging for SEO

Social Media Marketing

Why Am I Ranking Well In One Engine, But Not Others?

Weighting of Links

Indexing/Crawl Rate

Keyword Usage

Valuable vs. “Thin” Content

IP/Hosting or Historical Issues

Getting Local Results from Anywhere in the World

Google Geo Results United States Spain (España)‏ Germany (Deutschland)‏

Yahoo! Geo Results

MSN Geo Results

Thank You. Slides Online at