7 Critical Literacy, Communication and Interaction 1 1

Framework GE3A 2

Let’s summarize… 3

Tip: learn the properties of communication, this will help you visualize the communication process 4

Communication is Symbolic 5

Properties of codes Tip: if you learn these properties, you can start understanding what it means for Communication to be symbolic 6

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Learning the world by learning the word 8

Approaching Literacy 9

Literacies include multiple kinds of processes including the following: 10

Literacy evolves… new developments call for new skills 11

Literacy in everyday life. 12

Tip: Approaching Literacy in terms of everyday life (social basis) helps you understand the link with communication better 13

And… 14

Critical Literacy 15

Critical Literacy Context, Ideologies (system of believes, social groups, us and them) Culture all have influence on discourse E.g. Political Discourse 16

And.. 17

(Critical) Literacy and Development 18

The study of language (verbal code, symbolic) 19

Functions of Language 20

Discourse  Doing: What? Why? Plus ideas and attributes 21

Ideology, Cognition, Society & Discourse 22

As ‘systems of believes of social groups’ (and movements) ideologies make sense in order to understand the world (from the point of view of the group). 23

Categories of the ideological schema: 24

Discourse strategies: (ideological square) 25

Culture=an accumulated pattern of values, beliefs, and behaviors, shared by an identifiable group of people with a common history and verbal and non-verbal movements 26

Intercultural model contexts: 27

Dimensions of Cultural Variability 28