Reebok and adidas By Kiki schutrum & Liz lorence

Entrepreneur The entrepreneur is Adolf Dassler Adolf Dassler was a passionate athelete and been around sports his whole life. Adolf Dassler was inspired by a single idea when he made his first shoes in 1920, at the age of 20. His vision was to provide every athlete with the best footwear for his respective discipline. He was called Adi and his last name is Dassler hence the name Adidas!

How he got started! Adolf Dassler focused his work on the classic disciplines of track and field. In the mid 1930s Adolf Dassler was already making 30 different shoes for eleven sports, and he had a workforce of almost 100 employees. In less than two decades adidas advanced to become the world’s leading sports shoe manufacturer.

Products!! Athletic/running shoes! sportswear! Clothes, such as shirts, pants socks, undies! Yoga apparel! And an expanding product line of sports gear!

Employment As of 2009 the Reebok/adidas company employs 39,600 people.

Philanthropy Adidas' business practices/ethics and commitment to worker welfare have been scrutinized and often criticized Give free shoes to people in Africa. (soles for souls!)

GROWTH Adi and Rudolf Dassler were brothers running the same business but then they split and rudy’s company later became puma. As of today adidas is a multinational corporation and a major provider in sportswear.

challenges In the U.S Nike is adidas’s major competitor in in shoes and sportswear. When Adolf's son died the company was going through hard economic times and Bernard Taipe bought out the business and outsourced its workers to china

Today! As of today it is a multinational corporation, which is still expanding. It is a public corporation. In 2005, Adidas introduced the Adidas 1, the first ever production shoe to utilize a microprocessor. Dubbed by the company "The World's First Intelligent Shoe", it features a microprocessor capable of performing 5 million calculations per second that automatically adjusts the shoe's level of cushioning