© 2011 SEER Interactive | All Rights Reserved Tools for SEO success in 2011 Wil

© 2011 SEER Interactive | All Rights Reserved 2 Who saw me last year or in NYC?

© 2011 SEER Interactive | All Rights Reserved 3 Rules…

© 2011 SEER Interactive | All Rights Reserved 4

© 2011 SEER Interactive | All Rights Reserved 5 Do you know who this is?

© 2011 SEER Interactive | All Rights Reserved 6 Can you name one of his most popular songs?

© 2011 SEER Interactive | All Rights Reserved 7 A change is gonna come -Sam Cooke

© 2011 SEER Interactive | All Rights Reserved 8 Universal Search Brand Bias Google’s Renewed Spam Focus

© 2011 SEER Interactive | All Rights Reserved 9 In 13 years of doing SEO I’ve never seen this much change in the SERPS

© 2011 SEER Interactive | All Rights Reserved 10 1 Goal Today

© 2011 SEER Interactive | All Rights Reserved 11 Arm you with insights, strategies and tools, to prepare for what’s coming

© 2011 SEER Interactive | All Rights Reserved 12 Let’s get started…

© 2011 SEER Interactive | All Rights Reserved 13 20% of queries are locally based -Google, April 2010

© 2011 SEER Interactive | All Rights Reserved 14 Marissa Mayer moved to local

© 2011 SEER Interactive | All Rights Reserved 15 Game Changer – People like ease

© 2011 SEER Interactive | All Rights Reserved 16 Local Impact on your business Good: Levels the playing field for local biz Bad: Aggregator sites

© 2011 SEER Interactive | All Rights Reserved 17 Search “Motorcycle” Even when not searching local – Google shows 40% of the results as local Google gives about 35% of the results to the map

© 2011 SEER Interactive | All Rights Reserved 18 Anyone seeing rankings up Traffic down

© 2011 SEER Interactive | All Rights Reserved 19 Why you need to check more than rankings

© 2011 SEER Interactive | All Rights Reserved 20 Google Analytics Intelligence Alerts

© 2011 SEER Interactive | All Rights Reserved 21

© 2011 SEER Interactive | All Rights Reserved 22

© 2011 SEER Interactive | All Rights Reserved 23 Citations

© 2011 SEER Interactive | All Rights Reserved 24 Make sure you get on local lists

© 2011 SEER Interactive | All Rights Reserved 25 Sponsor hyper local events: Wordcamp Podcamp Motorcycle Club 4x4 / Jeep Club Tweets get indexed by Google

© 2011 SEER Interactive | All Rights Reserved 26 Who’s an Aggregator?

© 2011 SEER Interactive | All Rights Reserved 27 Your battlefield…

© 2011 SEER Interactive | All Rights Reserved 28 Starts with keyword strategy…

© 2011 SEER Interactive | All Rights Reserved 29 Best Review Top 10 Buying Guide Best X “for”

© 2011 SEER Interactive | All Rights Reserved 30

© 2011 SEER Interactive | All Rights Reserved 31

© 2011 SEER Interactive | All Rights Reserved 32 Shift Focus To…

© 2011 SEER Interactive | All Rights Reserved 33

© 2011 SEER Interactive | All Rights Reserved 34

© 2011 SEER Interactive | All Rights Reserved 35

© 2011 SEER Interactive | All Rights Reserved 36

© 2011 SEER Interactive | All Rights Reserved 37

© 2011 SEER Interactive | All Rights Reserved 38 Remember people use more words in searches

© 2011 SEER Interactive | All Rights Reserved 39 Notice The Trend

© 2011 SEER Interactive | All Rights Reserved 40 There are still opportunities out there!

© 2011 SEER Interactive | All Rights Reserved 41 Other tools to find these keywords

© 2011 SEER Interactive | All Rights Reserved 42 Anyone here have Sites/Blogs on current events?

© 2011 SEER Interactive | All Rights Reserved 43 News Suggest

© 2011 SEER Interactive | All Rights Reserved 44

© 2011 SEER Interactive | All Rights Reserved 45 Blogs about products?

© 2011 SEER Interactive | All Rights Reserved 46 Product Suggest

© 2011 SEER Interactive | All Rights Reserved 47 Google Suggest vs Google Product Suggest

© 2011 SEER Interactive | All Rights Reserved 48 Search for “running shoes” 9/10 BRANDS BIAS is worse than last year

© 2011 SEER Interactive | All Rights Reserved 49 Search for “running shoes for flat feet” 1/10 BRANDS

© 2011 SEER Interactive | All Rights Reserved 50

© 2011 SEER Interactive | All Rights Reserved 51 Soovle

© 2011 SEER Interactive | All Rights Reserved 52 Soovle

© 2011 SEER Interactive | All Rights Reserved 53 Wil, why all this time on keywords?

© 2011 SEER Interactive | All Rights Reserved 54 Wake me up!

© 2011 SEER Interactive | All Rights Reserved 55 Keyword Research is…

© 2011 SEER Interactive | All Rights Reserved 56

© 2011 SEER Interactive | All Rights Reserved 57 Link building is…

© 2011 SEER Interactive | All Rights Reserved 58

© 2011 SEER Interactive | All Rights Reserved 59 THINK!!!

© 2011 SEER Interactive | All Rights Reserved 60

© 2011 SEER Interactive | All Rights Reserved 61 If you build links and target the wrong keywords…

© 2011 SEER Interactive | All Rights Reserved 62 You get outranked by News Shopping Local/Places Big Brands

© 2011 SEER Interactive | All Rights Reserved 63 And all the other stuff Google is ranking top 10 that you can’t get into…

© 2011 SEER Interactive | All Rights Reserved 64

© 2011 SEER Interactive | All Rights Reserved 65 Right! Go where the universal results are NOT showing

© 2011 SEER Interactive | All Rights Reserved 66

© 2011 SEER Interactive | All Rights Reserved 67 Now lets talk link building

© 2011 SEER Interactive | All Rights Reserved is this the year the un natural link profile gets slammed?

© 2011 SEER Interactive | All Rights Reserved 69 Google’s webmaster tools Is First warning sign

© 2011 SEER Interactive | All Rights Reserved 70

© 2011 SEER Interactive | All Rights Reserved 71 How to tell if you are An un-natural link builder

© 2011 SEER Interactive | All Rights Reserved Visual Trends 72

© 2011 SEER Interactive | All Rights Reserved Manual Aggregation – Excel First 73

© 2011 SEER Interactive | All Rights Reserved 74 Link Growth Anchor text Brand Links Image links Sitewides

© 2011 SEER Interactive | All Rights Reserved 75 Link Growth Anchor text Brand Links Image links Sitewides

© 2011 SEER Interactive | All Rights Reserved 76 Zemanta helps Encouraging sharing your content

© 2011 SEER Interactive | All Rights Reserved 77 Notes tool in chrome Speed up link building

© 2011 SEER Interactive | All Rights Reserved 78

© 2011 SEER Interactive | All Rights Reserved 79 Wouldn’t it be great to know your competitors most popular content?

© 2011 SEER Interactive | All Rights Reserved 80 You can with… Postrank.com

© 2011 SEER Interactive | All Rights Reserved 81

© 2011 SEER Interactive | All Rights Reserved 82 API! This can scale, and automatically alert you to the most popular content

© 2011 SEER Interactive | All Rights Reserved 83

© 2011 SEER Interactive | All Rights Reserved 84 is the year that…

© 2011 SEER Interactive | All Rights Reserved 85 The social graph impacts the link graph

© 2011 SEER Interactive | All Rights Reserved 86

© 2011 SEER Interactive | All Rights Reserved 87 Creepy?

© 2011 SEER Interactive | All Rights Reserved 88 Helpful?

© 2011 SEER Interactive | All Rights Reserved 89 8 Search & Social Takeaways 1.New, don’t invest more than 5% of your time 2.Old tactics are all that works right now 3.Building a LOYAL following = asset 4.Asking for follows you on Twitter, Facebook = bad 5.Google / Bing can see manipulation in social 6.Start following others, interacting w/ customers 7.Know what people want with keyword research 8.Google - PageRank for people

© 2011 SEER Interactive | All Rights Reserved 90 The one FREE tool you must be using to compete

© 2011 SEER Interactive | All Rights Reserved 91 Open Site Explorer (FREE)

© 2011 SEER Interactive | All Rights Reserved 92

© 2011 SEER Interactive | All Rights Reserved Find pages getting the most links

© 2011 SEER Interactive | All Rights Reserved 94

© 2011 SEER Interactive | All Rights Reserved 95 Testing team GREAT Asset! Community links Allows for social “Review” content

© 2011 SEER Interactive | All Rights Reserved Anyone here using video to promote their site?

© 2011 SEER Interactive | All Rights Reserved Find the sites embedding your video

© 2011 SEER Interactive | All Rights Reserved YouTube Insights

© 2011 SEER Interactive | All Rights Reserved YouTube Video Links

© 2011 SEER Interactive | All Rights Reserved YouTube Embedded Links

© 2011 SEER Interactive | All Rights Reserved YouTube Suggest

© 2011 SEER Interactive | All Rights Reserved

Takeaways Getting people who embed your videos to link is easy, pick up the phone and ask. Thank them for their interest, give them a “token” of your appreciation.

© 2011 SEER Interactive | All Rights Reserved Why Can’t We Be youtube.com/wilreynolds pickwilsbrain.com seerinteractive.com/blog