Fashion Blogs Ilovewildfox.com Blog.freepeople.co m

Wildfox Strengths Pink theme Drop down options Header art Color changing over icons Leads to other websites No advertisements

Weaknesses Massive photos scrolls too quickly no categories of blog contents Entire post is on the page No “read-more”

opportunities Re-size photos Create blog categories Slow scrolling

Threats Market HQ Free People LF other fashion blogs

Free people strengths Simple heading Colorful categories Color changing mouse over Subcategories of blog content Ads are only for the company Photos are a perfect size “read-more” option Entire post not on main page Unique drawn icons Most recent post/less recent smaller

weaknesses Advertisements Many options on side bar Semi-cluttered

opportunities Less advertisements simplify

threats Market hq Lf Wildfox Other style blogs