Why Social Media for business? What are the benefits of Social Media for marketers? Acquisition Brand Awareness Target ability Interactive – Two Way Who are they Where are they When Should you communicate with them What matters to them Increase Brand Reputation Leverage Content Improve PR Target Segments Relevant Of fers Extend Reach Increase Brand Advocacy

Plan for Success Not just a social presence but supporting actual business objectives and engaging customers Companies that have profited from Social Media are likely to have a “FORMAL SOCIAL MEDIA PLAN AND STRATEGY” 53% Companies that have “GAINED REAL VALUE” from significant strategic efforts 53% 13% Companies who have gained value from just experimenting 13%

Applying the 6 C’s Consistency Content Conversion CommunityConversationCollaboration

Tie Measurement to Goals Visitors, source of traffic Interaction Virality Network Size Brand metrics Search Engine Marketing Leads Sales PR Customer Engagement Retention Profits

ROI of Social Media Are starting to look beyond sales metrics and web metrics to find the value of social marketing efforts 96% Of CMOs believe they will tie Social media efforts to hard ROI 74%

What Corbelsoft Technologies can achieve for you  Amplify your purpose  Combine with In-Person networking  Keep in touch with your network  Build on your existing customers  Create an Easy Follow-up System  Find New Business Partners  Stand Out from Competition  Brand yourself as an Expert  Generate New Leads  Target your market  Customer Service  Referrals and Recommendations

Increase your Revenue Social Networking Relationships Prospects to Website Sales Funnel

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