[1] Thinking outside the bike: the challenge for truly connecting cycling! Liz Ampt November 2003

[2] Getting around a city … This is sometimes how it feels!

[3] Why change travel behaviour? ► Community good ●To reduce car use, congestion, emissions, pollution ► Individual good ●Getting around is driving me crazy! – many reasons ► Voluntary behaviour change is about solving the individual problem to achieve both

[4] Voluntary Travel Behaviour Change ► People choosing to change themselves, in order to make a personal gain without ●a top-down mechanism ●regulation ●a feeling of compulsion

[5] Voluntary behaviour change Now - Status quo Change Deciding to change behaviour to achieve a personal goal - without anyone telling you Change Deciding to change behaviour to achieve a personal goal - without anyone telling you A A B B C C D D Personal Goal Continuing to behave differently because life is better (Sustainable change) Continuing to behave differently because life is better (Sustainable change) Several ways Reinforcement Diffusion

[6] Why do people want to change? ► Negative effects of a behaviour reach a certain level ●Too long, costs too much, too unreliable, not getting enough exercise, always rely on someone else ► Recognition that it is possible to change, e.g. ●Behaviour of ‘trusted others’ ●Change moment ●Fashion ► Perception of the benefits

[7] What might help people to change? ► Money sometimes motivates ●Cultural and social values more important – even in ‘economic’ decisions ●Money is not important for everyone ●They can increase non-desired behaviours ► Information sometimes motivates ●Assume that if you know, you will change ●Energy audits alone –> negligible savings ●Can result in attitude rather than behaviour change ●Needs to be framed in terms of losses ► Attitudes sometimes motivate

[8] Use of a voluntary behaviour change approach ► To achieve a community good by solving an individual problem

[9] Example 1 ► What bothers you about getting around Canberra? ●I can never be sure how long it will take me in the car or on the bus - by the time I’ve parked or waited. I always leave early to allow time. Besides which I spend so much time travelling I never get to the gym anymore. ► Discussion is likely to lead to a cycling option for some trips

[10] Example 2 ► What bothers you about getting around Brisbane? ●Taking the children to school by car costs a lot. Couldn’t let them walk because of all the dangers Doesn’t know anyone to take her child ► Discussion: she thinks of asking her child to suggest parents as car poolers or might say she knows there is bus but doesn’t know how to catch it.

[11] Example 3 ► What bothers you about getting around Melbourne? ●New to the city, get lost going to the supermarket ► Discussion: finds out and chooses to use route finder on the internet.

[12] Thinking outside the bike ► Going to school in Brisbane ●Money was the issue – a bike solution may not help ► Going shopping in Melbourne ●Bike solution probably impractical

[13] Aims of Conference ► To expose policy makers, practitioners, cycling groups and enthusiasts to current thinking and best practice in travel behaviour change To provide information & resources on how to develop cost-effective programs to increase ensure that cycling and public transport are options for people to help them get around easily usage

[14] Truly connecting cycling ► Understanding that there are many options ► Being clear that the best result is meshing community and individual good ► Ideas ●Designing ‘change’ events ●Rewarding any change – e.g. thinking outside the square to work day ●A ‘getting around easier’ day ●And more …