Increase Profit with Divine Merchandising! Deliciously Divine Wines From Marc Mondavi Add Revenue! Target Your Audience With These Compelling Off Premise Tools. THE DIVINE DIFFERENCE: COUPON NECKERS – WHERE LEGAL Save on The Divining Rod Wines 1.IR: $1 off one bottle of The Divining Rod Wine 2.IRC: $1 off Ice, wpr 3.IRC: $1 off Pumpkins, wpr 4.MIR: $4 off Pumpkins & Ice, no wine purchase Wine Quality – Lifetime experience of Marc Mondavi ensures best wine quality Provenance – Grapes grown in prime locations for each varietal Heritage – Marc Mondavi and his ancestors have been making wine in the Napa Valley since 1943 Magic – Marc has been water witching for decades, a craft he has proven time and time again and continues to practice Unique – This brand and story are like no other and has strong appeal to our target audience Tremendous Publicity – 2015 Public Relations resulted in unprecedented level of attention for the brand Casecard SAVE $ 4 ON ICE & PUMPKI NS Case Sleeve - 2-pack Snipe - reversible PROGRAM ELEMENTS Coupons, Glorifiers, Case Cards, Case Sleeves ACCLAIM 92 Points, Best Buy, GOLD: 2013 Chardonnay, Santa Lucia Highlands,, Beverage Testing Institute, March, Points BEST BUY: 2012 Divine Red, Lodi Wine Enthusiast, November, Cabernet Sauvignon, Alexander Valley, wine.com, June, Glorifier

DIVINE SALES & PROFITS Deliciously Divine wines from Marc Mondavi add revenue! Target your audience with these compelling on premise tools. WINE OFFERING:  2013 Chardonnay, Santa Lucia Highlands  2013 Divine Red, Lodi  2012 Cabernet Sauvignon, Alexander Valley 3L Dummy - Cabernet only Crumber Menu Card Wine Key SUPPORT ON PREMISE PLACEMENTS  Wine Features, Waitstaff Training  Create an event for a key account  Tools: Dummy Bottles, Crumber, Menu Card, Wine Keys THE DIVINE DIFFERENCE: ACCLAIM 92 Points, Best Buy, GOLD: 2013 Chardonnay, Santa Lucia Highlands,, Beverage Testing Institute, March, Points BEST BUY: 2012 Divine Red, Lodi Wine Enthusiast, November, Cabernet Sauvignon, Alexander Valley, wine.com, June, 2015 Wine Quality – Lifetime experience of Marc Mondavi ensures best wine quality Provenance – Grapes grown in prime locations for each varietal Heritage – Marc Mondavi and his ancestors have been making wine in the Napa Valley since 1943 Magic – Marc has been water witching for decades, a craft he has proven time and time again and continues to practice Unique – This brand and story are like no other and has strong appeal to our target audience Tremendous Publicity – 2015 Public Relations resulted in unprecedented level of attention for the brand

The following slides are e-templates for merchandising The Divining Rod wines ► Chardonnay –8 ½ x 11 sign –5 x 7 bottle topper (mini sign; mount to skewer) –E-shelftalkers ► Divine Red –8 ½ x 11 sign –5 x 7 bottle topper (mini sign; mount to skewer) –E-shelftalkers ► Cabernet Sauvignon –8 ½ x 11 sign –5 x 7 bottle topper (mini sign; mount to skewer) –E-shelftalkers

2013 Chardonnay - Santa Lucia Highlands Central Coast “Creamy with bright acidity and a lingering finish” Marc Mondavi, Winemaker 92 Points, Best Buy, GOLD Beverage Testing Institute, March, 2015 Pairs well with seafood, white meats and Asian cuisine SRP $14.99 Sale Price $xx.xx Save $x

SRP $14.99 Sale Price $XX.XX Save $X.00 Pairs well with seafood, white meats and Asian cuisine 2013 Chardonnay Santa Lucia Highlands Central Coast “ Creamy with bright acidity and a lingering finish” Marc Mondavi, Winemaker 92 Points, Best Buy, GOLD Beverage Testing Institute, March, 2015

2013 Chardonnay Santa Lucia Highlands Central Coast “Creamy with bright acidity and a lingering finish” Marc Mondavi, Winemaker thediviningrod.com 92 Points, Best Buy, GOLD Beverage Testing Institute, March, Chardonnay Santa Lucia Highlands Central Coast “Creamy with bright acidity and a lingering finish” Marc Mondavi, Winemaker thediviningrod.com 92 Points, Best Buy, GOLD Beverage Testing Institute, March, Chardonnay Santa Lucia Highlands Central Coast “ Creamy with bright acidity and a lingering finish” Marc Mondavi, Winemaker thediviningrod.com 92 Points, Best Buy, GOLD Beverage Testing Institute, March, Chardonnay Santa Lucia Highlands Central Coast “Creamy with bright acidity and a lingering finish” Marc Mondavi, Winemaker thediviningrod.com 92 Points, Best Buy, GOLD Beverage Testing Institute, March, 2015

2013 Divine Red - Lodi “Ripe, bright fruit with velvety finish” Marc Mondavi, Winemaker Pairs well with pasta, red meats, pizza, paella and BBQ SRP $12.99 Sale Price $xx.xx Save $x

88 Points BEST BUY Wine Enthusiast, November, 2015 Pairs well with pasta, red meats, pizza, paella and BBQ SRP $12.99 Sale Price $xx.xx Save $x 2012 Divine Red - Lodi “Ripe, bright fruit with velvety finish” Marc Mondavi, Winemaker

SRP $12.99 Sale Price $XX Save $X.00 Pairs well with pasta, red meats, paella, and BBQ 2013 Divine Red Lodi, California “Ripe, bright fruit …velvety finish” Marc Mondavi, Winemaker Juicy blend of four ROCKSTAR grapes: Zinfandel, Cabernet Sauvignon, Petite Sirah, Petit Verdot,

thediviningrod.com 2013 Divine Red Lodi “Ripe, bright fruit …velvety finish” Marc Mondavi, Winemaker Juicy blend of four ROCKSTAR grapes: Zinfandel, Cabernet Sauvignon, Petite Sirah, Petit Verdot, thediviningrod.com 2013 Divine Red Lodi “Ripe, bright fruit …velvety finish” Marc Mondavi, Winemaker Juicy blend of four ROCKSTAR grapes: Zinfandel, Cabernet Sauvignon, Petite Sirah, Petit Verdot, thediviningrod.com 2013 Divine Red Lodi “Ripe, bright fruit …velvety finish” Marc Mondavi, Winemaker Juicy blend of four ROCKSTAR grapes: Zinfandel, Cabernet Sauvignon, Petite Sirah, Petit Verdot, thediviningrod.com 2013 Divine Red Lodi “Ripe, bright fruit …velvety finish” Marc Mondavi, Winemaker Juicy blend of four ROCKSTAR grapes: Zinfandel, Cabernet Sauvignon, Petite Sirah, Petit Verdot,

2012 Cabernet Sauvignon Alexander Valley – Sonoma County “Rich fruit, layered with complexity” Marc Mondavi, Winemaker Pairs well with pasta, red meats, pizza, paella and BBQ SRP $17.99 Sale Price $xx.xx Save $x

SRP $17.99 Sale Price $XX.XX Save $X.00 Pairs well with pasta, red meats, paella, and BBQ 2012 Cabernet Sauvignon Alexander Valley – Sonoma County “ Rich fruit, layered with complexity” Marc Mondavi, Winemaker All wines are natural. Only one is Supernatural!

thediviningrod.com 2012 Cabernet Sauvignon Alexander Valley “Rich fruit, layered with complexity” Marc Mondavi, Winemaker All wines are natural. Only one is supernatural. thediviningrod.com 2012 Cabernet Sauvignon Alexander Valley “Rich fruit, layered with complexity” Marc Mondavi, Winemaker All wines are natural. Only one is supernatural. thediviningrod.com 2012 Cabernet Sauvignon Alexander Valley “Rich fruit, layered with complexity” Marc Mondavi, Winemaker All wines are natural. Only one is supernatural. thediviningrod.com 2012 Cabernet Sauvignon Alexander Valley “ Rich fruit, layered with complexity” Marc Mondavi, Winemaker All wines are natural. Only one is supernatural.