Conference “European Creative Industries: Coherent Policy in a Global World” 3-4 May 2007, Berlin, Germany Panel “Fashion Industry” Signe Kivi Rector of Estonian Academy of Arts Estonian Academy of Arts

has been founded in Number of students: * 727 BA students * 254 MA students * 34 Doctorate students Estonian Academy of Arts

Estonia in numbers Population (1 January 2007) Average monthly gross wages and salaries (2006) 713 EUR Employment rate (2006)62% Unemployment rate (2006) 6 % Gross domestic product (GDP) change in constant process, over previous period –2002 – 8 % –2003 – 7 % –2004 – 8 % –2005 – 10 % –2006 – 11 % Estonian Academy of Arts

The volume of Estonian creative industries is: employees; i.e 3% of the entire labour force; The field includes over 2300 companies; i.e 6% of the general number of operating business companies; The proportion of creative industries in GDP is about 3%;

INTRODUCTION RESEARCH OF ESTONIAN CREATIVE INDUSTRIES The first research of Estonian creative industries - end of 2005/beginning of 2006 Ordered by the Ministry of Culture in cooperation with the Ministry of Finance and the Ministry of Economic Affairs; main operators: the Estonian Institute of Conjuncture and the Estonian Institute of Forward Studies The research covered: - from one side: economic mapping - from the other side: possible trends of development of creative industries Estonian Academy of Arts

Ltd Baltika Group The Baltika Group is a rapidly growing fashion retailer in the Baltic States and Eastern Europe. The Baltika offers new fashion goods every week and assures high availability of basics.. Estonian Academy of Arts

The brands of Baltika Group Estonian Academy of Arts

ERKI Fashion Show It all started in 1982, when fashion students from the Art Academy of Estonia organized their own fashion show called "ERKI Moeshow". The idea of ERKI Moeshow has always been to allow young designers to live out their craziest and most extreme ideas, to present them on catwalk, to compare their creations with other talents and to see the reactions of the public. The show is organized by the team of Estonian Academy of Arts and carried out by professionals (stage directors, lighting, video and sound specialists, etc). This year the event took place in a big theater. 25 designers (or groups of them) participated and there were seats for people. Estonian Academy of Arts

ERKI Moeshow Estonian Academy of Arts

HULA Estonian Academy of Arts

Role of non-material value in the economy increases! Success depends on the ability to retain balance and integrity! Role of creativity for the achievement of success increases! Estonian Academy of Arts

Designer Reet Aus: “To create only as necessary, not to create the need!”