Special Shareholders Meeting October 2 nd, 2001
Cell phone technology has changed drastically
Meet our Team CEO – Kristina Anderson Director of R&D – Michael Webb President of PR – Gregory Fox NY State Rep. – Julie Shapiro
Details of Legislation NY State legislation will be in effect November 1 st Warnings from November 1 st to December 1 st After December 1 st drivers will be fined First fine is $100 Repeat offenders charged up to $500 Between December 1 st and March 1 st courts may waive fines
Some of the existing data determining cell phone related accidents was collected using advertisements
Today accident reports will include a section regarding cell phone usage, such as this one from Oklahoma
History of Cell Phones Past Once huge and bulky Once huge and bulky Limited market Limited marketPresent Technological advances, miniaturization Technological advances, miniaturization Expanding market Expanding marketFuture…? Meet legal criteria, continue in-car use Meet legal criteria, continue in-car use Next phase of mobile comm technology Next phase of mobile comm technology
Technical Specifications Modular Design Handheld mode Handheld mode Hands-free mode Hands-free mode Configurable components Configurable components Speaker optionsSpeaker options Microphone optionsMicrophone options Voice recognition technology Voice recognition technology
Technical Details Speaker Options Built-in speaker Built-in speaker Headphone jack Headphone jack Use automobile sound system Use automobile sound system Amplification mode Amplification mode Microphone Options Built-in microphone Built-in microphone Microphone jack Microphone jack SmartMic © technology SmartMic © technology
Voice Recognition Is dialing more risky? Is dialing more risky? New Technology Intelligent design Intelligent design Distinguish phone number from aliasDistinguish phone number from alias Minimal need for attentionMinimal need for attention Maximum convenienceMaximum convenience
Preliminary Research Significantly fewer accidents Significantly fewer accidents Customer approval Customer approval 88% would buy even without new laws88% would buy even without new laws
Keys to capturing hands-free market Inform public about legislation Inform public about legislation Heavily promote hands-free products Heavily promote hands-free products Convince customers of Nokia’s superior products Convince customers of Nokia’s superior products
Informing the Public Publicly support NY legislation Publicly support NY legislation Post information on Nokia website Post information on Nokia website Include information about legislation with new purchases Include information about legislation with new purchases
Promoting Hands-free products Incentives to buy Free headsets Free headsets Package deal with new phones Package deal with new phones Avoid Fines Avoid Fines Advertise on website and through retailers Advertise on website and through retailers
Demonstrating Nokia’s superior products TV and printed advertisements TV and printed advertisements WidespreadWidespread Higher quality, entertainingHigher quality, entertaining InformationalInformational Sales-force training Sales-force training An informed staff leads to an informed customerAn informed staff leads to an informed customer