New business models and value propositions

Why “newspapers” New ways of seeing value Paid to free Evening Standard Young eats old The Independent Impact advertising pricing De Persgroep Game market, sports bars EB, SPH

Why “newspapers” Paywalls Changed debate: right vs. wrong Perceived scarcity, building cross-media value Thousands paying vs. millions viewing What fits business model, culture Guardian Metered model = wide adoption FT, New York Times Leverage eyeballs to transactional model Ringier, APN

English Premier League site Doubled engagement in niche 2,000,000 uniques monthly Revenue: memorabilia, t-shirts, fantasy football, books Football community DAILY MIRROR | U.K.

Weight: 200,000+ €10 per month Results: Profit margins of 50% Key: No. 1, 1st-to-market, best AFTONBLADET | SWEDEN Weight loss club

Paid to free Beloved, local, London Long circulation decline 2 free P.M. dailies close Convert: 200K to 700K Profitability in 2012 EVENING STANDARD | U.K.

Young eats old Clever, creative, declining “i” at 20% of cover price Packaged, miniaturized content “i” soars: 271,648 Cannibalizes by 3,000-5,000 THE INDEPENDENT | U.K.

Newspaper-branded sports bar Partners with bar owner, no-cost Football-crazed young readers Bait for subscription campaigns Advertisers jump on board THE NEW PAPER | SINGAPORE

News audiences as lead generators SCHIBSTED | SWEDEN Owns 16 assets nationally 2 newspapers “good enough” Traffic aggregation, e-commerce Blocket classifieds, Hitta search Digital company owns newspapers

Why “newspapers” This presentation 1.Breaking through newspaper culture 2.Re-thinking what we are marketing 3.New business models and value 4.What’s next for news industry?

What’s next?

Opportunities in print New product development strategy Core competencies Learning rulebook for digital advertising Preparing for smartphone boom

Future of print Will decline as mass-market vehicle Gradual reduction in frequency Gradual reduction in pages + format How to preserve print for mass market? How much to find new opportunities? WHAT’S NEXT?

What’s next? Opportunities in print New product development strategy Core competencies Learning rulebook for digital advertising Preparing for smartphone boom

New product development How many in pipeline at once? 1 big initiative or many small ones? Time frame for success (print vs. digital)? Role of editorial? Loud vs. soft launches? WHAT’S NEXT?

What’s next? Opportunities in print New product development strategy Core competencies Learning rulebook for digital advertising Preparing for smartphone boom

Core competencies Companies that invent new markets, shift consumer choice Competencies engine for new business development Competencies spawn unanticipated products WHAT’S NEXT?

Competencies determine products Journalism Story generation StorytellingCommunication WHAT’S NEXT?