1 Conducting a needs assessment - 7 Barbie E. Keiser University of Vilnius May 2007.

Slides:



Advertisements
Similar presentations
1 of 21 Information Strategy Developing an Information Strategy © FAO 2005 IMARK Investing in Information for Development Information Strategy Developing.
Advertisements

Management, Leadership, & Internal Organization………..
From Research to Advocacy
12 August 2004 Strategic Alignment By Maria Rojas.
3.05 Employee Marketing-information to develop a marketing plan
HOWARD UNIVERSITY LIBRARIES Strategic Planning Retreat, 2005.
Strategic Planning and the Marketing Management Process
Principles of Marketing
Principles of Marketing
Nutrition 564: Marketing Objectives:  Review the history of marketing  Define terms  Describe the marketing process  Identify elements to be used in.
Copyright Cengage Learning 2013 All Rights Reserved 1 Chapter 14: Supply Chain Management Introduction to Designed & Prepared by Laura Rush B-books, Ltd.
Nutrition 564: Marketing n Objectives:  Review the history of marketing  Define terms  Describe the marketing process  Identify elements to be used.
Evaluation and Human Resources Focus: discuss how evaluation of schools is conducted and where the emphasis should be placed in these evaluations. Thesis:
INSTRUCTIONAL LEADERSHIP FOR DIVERSE LEARNERS Susan Brody Hasazi Katharine S. Furney National Institute of Leadership, Disability, and Students Placed.
MANAGEMENT INFORMATION SYSTEM
Marketing Management Chapter 1.
CUSTOMER-BASED BRAND EQUITY Zeenat Jabbar Brand Knowledge Structure Brand awareness, depth, and breadth Brand associations 15.2.
Developing the Marketing Plan
McGraw-Hill/Irwin ©2009 The McGraw-Hill Companies, All Rights Reserved Marketing Concept, Customer Needs, American Marketing Association, Customers, Employees,
Making Human Resource Management Strategic
MARKETING STRATEGY O.C. FERRELL • MICHAEL D. HARTLINE
Essentials of Management Chapter 4
1.Define marketing and describe its contributions. 2. Differentiate among the concepts of needs, wants, and demands. 3. Define the concept of exchange.
Marketing Management BUS-309
LECTURE ESSENCE AND STRUCTURE OF BUSINESS PLAN. 1.The concept of business – plan 2.Contents (parts) of business plan.
Foundations of Business 3e
P. Brian Fisher POLS 319 Spr 2013 APPLIED SUSTAINABILITY CLASS 9: PROJECT LOGIC & STRATEGY.
IDENTIFICATION OF OPPORTUNITIES AND PREPARATION OF BUSINESS PLAN -N. VINEETH, AMEEN SHARIFF, 103(RM)
Customer Relationship Management (CRM)
Strategic Management and the Entrepreneur
Nature and Scope of Marketing Research
212 Second Street, Suite 204 Lakewood, New Jersey Presented by: Jay B. Braun, L.S.W., M.S.W., M.S. Ed., Director, LRRC
Creating Sustainable Organizations The Baldrige Performance Excellence Program Sherry Martin HIV Quality of Care Advisory Committee September 13, 2012.
Organization Mission Organizations That Use Evaluative Thinking Will Develop mission statements specific enough to provide a basis for goals and.
Success Principles in Integrated Delivery System.
Cargill Associates Architects in Philanthropy. 1. Narrow focus on immediate needs 2. Unengaged constituency 3. Weak Case for Support 4. Untested goals.
1-1 Strategic Planning and the Marketing Management Process Chapter 1 McGraw-Hill/Irwin Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights.
Company and marketing strategy: partning to build customer relationshp
Principles of Marketing
1.Understand the essential elements that comprise a customer relationship management program 2.Describe the relationship that exists between marketing.
Copyright © 2011 The McGraw-Hill Companies All Rights ReservedMcGraw-Hill/Irwin Chapter 1 Strategic Planning and the Marketing Management Process.
Demystifying the Business Analysis Body of Knowledge Central Iowa IIBA Chapter December 7, 2005.
1-1 Copyright © 2010 Pearson Education, Inc.. To understand Marketing Research, we must answer these questions: What is marketing? What is the marketing.
Logistics and supply chain strategy planning
Working Definition of Program Evaluation
Chapter 18- slide 1 Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall Chapter Eighteen Creating Competitive Advantage.
Publicity and Marketing LIS 2970 Special Topics Library Instruction June 18, 2004.
Chapter Thirteen Marketing: Helping Buyers Buy Copyright © 2010 by the McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin.
Designing quality information products -8 Barbie E. Keiser University of Vilnius May 2007.
ROLE OF INFORMATION IN MANAGING EDUCATION Ensuring appropriate and relevant information is available when needed.
Analysis of 2007 BOD Assessment Checklists Prepared by: Cambria Tidwell.
Chapter 5 ©2001 South-Western College Publishing Pamela S. Lewis Stephen H. Goodman Patricia M. Fandt Slides Prepared by Bruce R. Barringer University.
Marketing Communications Strategy Pertemuan 17 & 18 Mata kuliah: INTEGRATED MARKETING COMMUNICATION Tahun : 2009/2010.
HR Practices For I/T Success. THIS REPORT PRESENTS I/S HUMAN RESOURCE PRACTICE RESEARCH FINDINGS WITH THE FOLLOWING OBJECTIVE Understand HR practices.
A Client-Centric Service Delivery Model June 17, 2005 PSSDC-PSCIOC Research Committee Improving the Telephone Channel for Canadians O-Canada.
61 6. Determining IS Strategy Overview of IS planning process Framework for IS planning process Appraise IS relationship to business Determine short-term.
Chapter 18- slide 1 Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall Chapter Eighteen Creating Competitive Advantage.
Developing a Framework In Support of a Community of Practice in ABI Jason Newberry, Research Director Tanya Darisi, Senior Researcher
Copyright © 2015 Pearson Education, Inc. publishing as Prentice Hall 4-1.
© 2017 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Chapter Eighteen Creating Competitive Advantage Copyright ©2014 by Pearson Education, Inc. All rights reserved.
Marketing Strategies for the Use of Research4Life Resources.
By: FORTUNATO T. DE LA PEÑA Undersecretary, DOST.
1 MARKETING AND MARKETING MANAGEMENT Module 1. 2 Objectives Defining marketing and marketing management The scope of marketing Some fundamental marketing.
Chapter Eighteen Creating Competitive Advantage Copyright ©2014 by Pearson Education, Inc. All rights reserved.
18-1 Copyright © 2012 Pearson Education i t ’s good and good for you Chapter Eighteen Creating Competitive Advantage.
 In Ned law are a company that provides strategic consulting and management, composed of a team of high academic and social esteem, focused on optimization,
Strategic Information Systems Planning
Strategic Marketing (2200)
Is there another way besides accreditation?
Presentation transcript:

1 Conducting a needs assessment - 7 Barbie E. Keiser University of Vilnius May 2007

2 Designing information products that will meet the needs of your organization in the 21st century Consider alternative product development processes that will work in your library How can library staff be encouraged to define and develop comprehensive information product lines?

3 Information needs assessment looks outward A top-down approach to assessing the information requirements of your university and user community Broaden the base of products and services offered by the library

4 Key questions How effective is the library in targeting current user needs? Predicting future needs? What information needs are not being satisfied? Is the library targeting existing products to potential users? Are new products necessary?

5 Framework for user-driven information systems Understand the contexts from which the need for information arise Various groups which generate, store, analyze, publish, transmit, and market data, information and knowledge within the university How people and organizations choose to use and distribute information

6 Know thy market Your market has many constituencies, each with distinct information needs An ongoing, systematic process to identification of information needs The librarian is no longer the only gatekeeper –Do you know your competition? –How do you effectively deal with them?

7 Assessing the environment What’s happening in the world which may change the way the organization performs? Are there shifts in focus or emphasis which you should/must be aware? –Be prepared for change –Be flexible

8 The information products you develop should... Support the goals and objectives of the operating environment Be targeted to the segments most critical to its success Be compatible with the culture of the organization Employ appropriate technologies

9 Develop useful information products that… Advance the organization strategically Enhances recipient’s ability to act Facilitate the decision-making process Maximize the availability of accurate information (QA) Minimize information costs, organization- wide

10 Develop useful information products that…(con’t) Increase productivity Help individuals function efficiently Help user groups function effectively Avoid duplication of effort Reduce the time it takes to gather and analyze information

11 This will... Increase your value to the organization/ your clients

12 Understand your customers... Who they are Their goals/objectives (and strategies used to achieve them) What are their driving forces? Critical success factors? How do they relate to one another? Fit into the overall structure? Why they need information –What purpose does it serve? –How do they use it? What type of information do they require? –Technical –Tactical –Strategic

13 …and their information needs What the “group” does How well it performs Where information plays a role What type of information Which sources and tools How it obtains and uses information Problem areas/opportunities Personal preferences Where the library fits in

14 Know your competition Internal and external Create alliances with your competition

15 The needs assessment process Identify where information is used Identify areas which could most benefit by an improvement Identify sources of information and destination through the organization Identify logical clusters of functions and information groups Generate ideas for specific improvement projects

16 The needs assessment process Meet with a few strategically important groups Interview individuals Review interview results with your staff and identify opportunities Reconvene focus group to review potential project opportunities and ideas. As a group, set priorities (to create stakeholders) Begin planning for new products identified during needs assessment and prototype each

17 What this says about your organization Flexibility Agility Willingness to listen Cooperative nature

18 Pose questions designed to elicit an understanding of each group’s Objectives Priorities Problems Functional business model Information usage model –To determine flows/stores/outside agents –To determine statistics (e.g., frequency, critical timing, store size)

19 Questions for your focus groups Describe what the group does and how well it performs –What is its role within the organization? –What products/services does it provide? To whom? –What resources does it manage? Budget? How does the group obtain and use information? –What information does the group use? How frequently? –Where does it get that information? –What information does this group produce? –To whom is that information sent?

20 Why conduct a needs assessment? Determine how individual groups within the organization relate to each other Track information flowing into the organization, identifying the sources, and through it, identifying all users Note all pockets of information (information stores/warehouses) Analyze whether there is any duplication of effort. Could complementary information be exchanged? Could technology be shared? Suggest methods to improve management’s control over expenditures for information

21 Needs assessment checklist Have you identified the information needs of your organization as a whole, as well as individual groups within the organization? Do you have a clear picture of how information is obtained, managed and used throughout the organization? Can you identify any problem areas? Do these present an opportunity for the library?

22 Use the results of your information needs assessment to help user groups Manage their information more effectively Eliminate duplication of effort Facilitate communication among groups

23 The opportunity Information can eliminate the confusion caused by a rapidly changing environment Find out what kinds of information people need and want, and then deliver it Turn your competitors into allies

24 The challenge Find a need and satisfy it