Career Opportunities at X420 Marketing Management Presented By: Chris Lemmon Martin Sambusini

Agenda About Us History of our company Our products Skill sets for an entry level Marketing Professional Why Marketing as a career? Typical Day Questions

About Us Chris Lemmon Associate Marketing Manager Martin Sambusini Associate Marketing Manager

Founded in 1905 by Edward Mead Johnson who also co-founded Johnson & Johnson with his brother Pioneer in science-based nutrition for infants and vitamin research Acquired by Bristol-Myers in 1967 Founded in 1905 by Edward Mead Johnson who also co-founded Johnson & Johnson with his brother Pioneer in science-based nutrition for infants and vitamin research Acquired by Bristol-Myers in 1967 History

Products 100 Brand names marketed in more than 110 countries Children Nutritionals Sustagen Choco Milk Children Nutritionals Sustagen Choco Milk Adult Nutritionals Boost Choice DM Subdue Adult Nutritionals Boost Choice DM Subdue Infant Formulas (Enfamil Family) LIPIL Nutramigen ProSobee Lactofree Enfacare Enfamil AR Pregestimil Infant Formulas (Enfamil Family) LIPIL Nutramigen ProSobee Lactofree Enfacare Enfamil AR Pregestimil

Beginning A Career in Marketing Management

Consumer Medical Marketing Adult Infant Formula Pediatric Direct to Consumer

Marketing Career Ladder Assistant Brand Manager Associate Brand Manager Brand Manager Senior Brand Manager Director Executive Level (e.g. Senior Director, Vice President, etc.)

Position Profile Assistant Marketing Manager Expected Areas of Competence Leadership Behaviors and Themes Experience Desired Knowledge Desired Developmental Value

Expected Areas of Competence Participates in the development of the brand/product strategies and tactics. Participates in developing tools for effective and consistent brand communication to customers. Participates in the development of relevant methods, tools for market research. Participates in the development of materials required for launch of new product or line extension. Conducts cost-benefit analyses on assigned projects when relevant. Coordinates executional aspects around the development of communication materials. Initiates and builds relationships with key internal and external contacts to effectively work on assigned activities. Assistant Brand Manager

Leadership Themes Creates and Articulates a Vision Sets Priorities & Allocates Resources Drives Innovation through Embracing Diversity and Change Takes Accountability & Achieves Results Develops Self & Others Sets the Example and thereby Shapes the Culture

Experience Desired Successful academic experience with a top tier University or undergraduate degree with relevant business experience. Experience organizing and prioritizing multiple projects to meet timelines and budgets. Experience in working individually or as a team member. Experience in a time-demanding and dynamic environment. Experience in using Computer software applications (e.g. spreadsheets, presentation, word processing).

Knowledge Desired Basic understanding of marketing concepts and relationships with cross-functional partners (sales, advertising, public relations, agencies, vendors etc). Knowledge of general business acumen; e.g. finance, accounting, distribution. Knowledge of general business and market trends.

Developmental Value Build consumer and ethical marketing knowledge Develop understanding of brand development/ creative process Develop understanding of market research and market trends Gain knowledge of MJN financial management and budget process Impacting and influencing decisions in a matrix organization

Leadership Development Position Profiles Performance Partnerships Career Dialogue 360 Degree Feedback

Why Marketing?

Typical Day

Questions?