Center for Transportation Excellence Six Stops to Success 2- Campaign Budgets: Drafting, Funding & Working with What You’ve Got February 21, 2012 Public.

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Presentation transcript:

Center for Transportation Excellence Six Stops to Success 2- Campaign Budgets: Drafting, Funding & Working with What You’ve Got February 21, 2012 Public Consensus –> Winning Propositions San Francisco

Planning a Budget “Need to win” Voter survey: strengths, weaknesses, moveable voters, communication goals Communications plan: who do you need to target, how best to reach them, what types of messages and how best to deliver them Scarce resources: plan, honor the plan, make sure adjustments are strategic Public Consensus –> Winning Propositions San Francisco

Budget Sample: BART to San Jose Large voter universe in Presidential election: Regional communication priorities Cable & mail Drivers: billboards/radio Young voters Public Consensus –> Winning Propositions San Francisco

Puzzle Mailer Public Consensus –> Winning Propositions San Francisco

BART Billboard Logo Public Consensus –> Winning Propositions San Francisco

BART College Logo Public Consensus –> Winning Propositions San Francisco

How to Raise Your Budget Heavy construction: labor/contractors Local business leadership Developers, strategically Transit contractors (train cars, rail electrification, etc.) Small donor web appeals Public Consensus –> Winning Propositions San Francisco

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