©Association for Coaching COACHING IN ORGANISATIONS - an introduction

©Association for Coaching Coaching – A Balanced View  What, When, Why, How, Who, Where  Process - Case Studies  Value - Research

©Association for Coaching What is Coaching? ♦ Facilitates learning, development & performance of another (Downey) ♦ Management Development Tool ♦ Non Psychological ♦ Psychological, eg. CBC / NLP

©Association for Coaching When? ♦ Starting a new role / Changing the role ♦ Seeking to improve performance ♦ Developing talent for future roles ♦ Preparing for succession ♦ Career planning ♦ Dealing with stress ♦ Achieving Work/Life balance

©Association for Coaching Why Coach? ♦ Approx. 30% of Potential exposed – coaching can draw this out ♦ Coaching delivers 4x the retention and application than training “Coaching is becoming as routine as budget forecasts among corporate executives” Investor’s Business Daily, USA

©Association for Coaching How…. ♦ Just-in-time ♦ Learning Space ♦ Results Focused ♦ Raises Awareness ♦ Enables choice ♦ Gives Responsibility ♦ Monitors Action ♦ Supports Practice

©Association for Coaching Who? Can be coached?1:1 or Team Willing, Ready, Able Can Coach?Qualified, experienced, following ethical process and standards

©Association for Coaching Where? Coach and client can choose ‘where’ to suit their circumstances Face to face Telephone support A typical engagement is 4 – 7 sessions (AC research)

©Association for Coaching Process Build rapport and trust GROW model (an example of process) Person-centred vs Process-led 360 feedback and psychometric analysis Goal-setting and visualising Present state Desired state. Strategies Actions. Goals Reality Options Will

©Association for Coaching Value Research Results: 58% better management skills 53% increased job motivation (AC research 2004) 92% increase to bottom line 99% coaching delivers tangible benefits to the organisation and individual 96% effective way to promote learning 93% key mechanism to transfer learning from training courses (CIPD research 2004)

©Association for Coaching Value ROI examples : 689% ROI at Booz Allen Coaching produced a 529% return on investment and significant intangible benefits to the business. Fortune 500 company Executive coaching delivers a ROI of nearly 6 times the initial cost of coaching Survey of 100 senior executives from Fortune 1000 companies by Manchester Consulting, July 2004

©Association for Coaching Conclusion What? Valuable L&D tool alongside Training and other L&D methods How? Focuses solutions, raises awareness, gives people choices and responsibility, facilitates action Who? Qualified, experienced, ethical Coaches When? At point of change Where?To suit circumstances Why? Goal oriented, delivers results (Client dependent)

©Association for Coaching Alison Griffiths OD team Association for Coaching Director Unicus Ltd Prepared by: Amanda Bouch Head of Organisational Development, Association for Coaching An introduction to coaching for organisations © Association for Coaching, September 2005