Laboratories of creativeness and on-line communities created on the social network - KnowInG Project - Eurídice Cristo | Sha.p.e.s. Project | Seville,

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Laboratories of creativeness and on-line communities created on the social network - KnowInG Project - Eurídice Cristo | Sha.p.e.s. Project | Seville, October 2013

Innovation Lab for Cultural and Creative Industries 28 th and 29 th June 2011, University of Algarve 28 th June 2011 (first day) o Presentation of the project in the academic community; o Presentation and debate of success business cases from the areas: - Cultural Gastronomy, Performing Arts, Design and Publishing o Target groups: Entrepreneurs, CCI promotors and UAlg students; o 48 Participants. Laboratories of Creativeness

Innovation Lab for Cultural and Creative Industries 29 th June 2011 (second day) o Techniques of creative thinking for innovative business ideas; o Maturation of the business ideas with the support of consultants in specific fields (IP, Business Plans, Marketing); o Target groups: Entrepreneurs and CCI promotors; o 18 Participants. Laboratories of Creativeness

Creative Laboratory for “Marketing Ideas” 15th November – 17th December 2012 o ‘After work’ sessions, 2 days per week o Specifically focused on Digital Marketing o Goal: to help entrepreneurs to market their ideas in a global market and to use digital marketing tools in an effective way. o Contents and activities: Web marketing, web analytics, effectiveness of use Social Networks: Facebook marketing, Youtube marketing, twitter marketing, complementary tools and; Marketing Plans. o Target groups: entrepreneurs and professionals of Arts, Culture and Creative Industries (CCI). o Total of 15 participants. Laboratories of Creativeness

o 132 members o Regularity of posts, approximately 3/4 times a week; o Average of visualizations: minimum 30 per post; o Relevant content area of posts: Cultural tourism, arts, design, cultural projects, cultural and creative industries; o Type of information posted: News, calls, scientific papers, events, links for relevant sites, publications, other projects’ activity. Facebook Portuguese Community

Members’ area of professional activity Facebook Portuguese Community