Proposed Deemed Savings Rates for Energy Star 3.0 Plus 30% Televisions By Christina Steinhoff May 2, 2010

 We would like to create deemed savings numbers for NEEA’s 2009 Energy Star Televisions Program. Purpose Multiply by Qualifying Units (Total Regional Units)

NEEA’s Program and the Sixth Power Plan Sixth Power PlanNEEA BaselineE.S. 3.0 Qualifying Unit>E.S. 3.0>=E.S % Screen Size CategoriesThreeSeven (that can be aggregated to three) ModelingStock model over 20 yearsTiered sales model based on annual estimate of market share Total Regional Savings Accounting Baseline is approx. 12% of the stock Baseline is 34% of the annual sales in 2009 and grows over time Sixth Power PlanNEEA BaselineE.S. 3.0 Qualifying Unit>E.S. 3.0>=E.S % Screen Size CategoriesThreeSeven (that can be aggregated to three) ModelingStock model over 20 yearsTiered sales model based on annual estimate of market share Total Regional Savings Accounting Baseline is approx. 12 % of the stock Baseline is 34% of the annual sales in 2009 and grows over time

Methodology Tier 2 Units Tier 3 Units Tier 1 Units Tier 1 Savings Rate Tier 2 Incremental Savings Rate Tier 3 Incremental Savings Rate X X X = = = Total Regional Savings Tier 1 Total Regional Savings Tier 2 Total Regional Savings Tier 3 Total Regional Savings + + >=E.S % <E.S. 4.0 E.S. 4.0 to E.S. 5.0 >=E.S. 5.0

Outline  Savings  Baseline Energy Consumption  Qualifying Unit Energy Consumption  Savings Rate  Results

 Baseline  Period  First Quarter 2009  Television Sample  NPD Group data on Energy Star 3.0 (But less than Energy Star %) Baseline Baseline Period Discussions with Retailers Incentivized Units Sold (Sept.-Dec.) Q1 2009Q2 2009Q3 2009Q4 2009

Baseline  Our baseline dataset comes from NPD Group.  The dataset records approx. 3.6 million televisions sales in Quarter  Does not include Costco, eBay, Fry’s Electronics, Walmart, and some others.  434,206 units were baseline.  23% Plasma  77% LCD Source: QDI Strategies. December NPD Baseline Energy Analysis.

Baseline: Energy Star 3.0 Baseline Energy Consumption Calculation Source: NPD dataset provided by QDI Strategies. Dec. 20, Assumes 5.2 hours on per day and days per year. UnitsWatts/ UnitskWh/Unit <32"38, , , , , , >60"8, Total434,206NA

 Track savings from NEEA’s program  Maximum on power mode energy consumption is 30% less than Energy Star’s 3.0 specification.  Standby Power is less than 1 watt. Qualifying Units Energy Star 3.0 Specifications (Effective Nov. 1, 2008) Area < 680 in 2 PMax = 0.200*A in 2 ≤ Area < 1045 in 2 ≤ Area PMax = 0.240*A + 27 Area ≥1045 in 2 PMax = 0.156*A Note: Testing is based on the international test procedure IEC 62087, tested at default setting. The test accounts for on supply voltage (115v), ambient temperature and humidity.

Qualifying Units  112,477 units  Northwest Sales  Meet the Energy Star % Specification  Occurred Sept.-Dec Source: Energy Solutions. Feb. 12, NEEA Electronic Source Data Updated.

Qualifying Units Energy Star 3.0 Specification N=112,477 sales from September to December 2009 Source: Energy Solutions. Feb. 12, NEEA Electronic Source Data Updated.

Qualifying Unit Energy Consumption Source: Energy Solutions. Feb. 12, NEEA Electronics Source Data Updated. Assumes 5.2 hours on per day and days per year. Qualifying Unit Energy Consumption Calculation Tier 1Tier 2Tier 3 Sample Size Watts/ Units kWh/ Unit Sample Size Watts/ Units kWh/ UnitSample Size kWh/ Unit kWh/ Unit <32" 35, , , , , , , , , >60"

Proposed Deemed Savings Rate NEEA Screen Size Category Baseline Energy Consumption (kWh) Qualifying Unit Energy Consumption (kWh) Incremental Energy Savings Rate (kWh) Tier 1Tier 2Tier 3Tier 1Tier 2 (Incremental to Tier 1) Tier 3 (Incremental to Tier 2) <32" >60" Note: the numbers shown are rounded for simplification. The calculations were not rounded, which is why a few of the results (savings rates) in the table above may not add up.

Total Regional Savings (E.S. 3.0 Baseline) NEEA Screen Size Category Incremental Energy Savings Rate (kWh) Total Regional UnitsTotal Regional Savings (aMW) Tier 1Tier 2 Tier 3Tier 1Tier 2Tier 3Tier 1Tier 2Tier 3 <32" ,449 48,356 14, , , ,584 2, ,633 5, ,139 6, >60" 349 1, Total: 3.1 aMW Source: Total Regional Units come from QDI Strategies and are an estimate based on NPD Group and program data.

EXTRA SLIDES

Background: Energy Star % Definition