PRESENTATION BY Dr. Lucien Jones Deputy Chairman/Convenor National Road Safety Council Jamaica MADRID SPAIN - FEBRUARY 2009

IMPLEMENTING THE WORLD REPORT ON ROAD TRAFFIC INJURY PREVENTION PROMOTIONS AND CAMPAIGNS IN JAMAICA

Main Points of Presentation Jamaica has created a multi-sectoral National Road Safety Council to address a very serious road traffic injury problem But despite several years of campaigns, high levels of death and injury continue to be a serious problem Therefore we have developed a results oriented campaign with multiple interventions, clear targets and clear lines of responsibility and accountability.

Latin America and the Caribbean

Prime Minister of Jamaica, Hon. Bruce Golding, (centre) endorses the Make Roads Safe petition. Earl Jarrett (left) Director of the Jamaica Automobile Association (JAA), and Alan Beckford, JAA General Manager, briefed the Prime Minister on the JAA’s initiative to amass signatures locally. MAKE ROADS SAFE

Seated L-R - Paula Fletcher, Lucien Jones, Ambassador Raymond Wolfe and Minister of Transport & Works, Mike Henry Jamaica’s Delegation to the 62nd Session of the United Nations General Assembly Meeting on Road Safety (March 2008) DELEGATION TO UN GENERAL ASSEMBLY ROAD SAFETY MEETING

Project

ORGANIZATIONAL CHART 12/10/ PRIME MINISTER CHAIR PRIME MINISTER CHAIR NATIONAL ROAD SAFETY COUNCIL SECRETARIAT & CO-SPONSORS NATIONAL ROAD SAFETY COUNCIL SECRETARIAT & CO-SPONSORS MINISTRY OF HEALTH MINISTRY OF TRANS- PORT & WORKS MINISTRY OF NATIONAL SECURITY MINISTRY OF JUSTICE PRIVATE SECTOR

“For those who have died, we are already too late” Dr. Mark Rosenberg Head of the Global Road Safety Forum Meeting in Santiago, Chile /10/201510

“For those who are left with us time is running out”. President Oscar Arias – Costa Rica Washington Post Op-Ed /10/201511

Meeting between bus and taxi drivers to discuss breathalyzer programme with Head of Police Traffic Division and NRSC representatives - December 11, 2008

CUT YOUR SPEED CAMPAIGN Spokesperson Melaine Walker Gold Medal Winner Beijing Olympics August 2008 Usain Bolt Triple Gold medallist and World Record holder

World Remembrance Day Sunday, Nov. 16, 2008 Church Service Message from the Prime Minister of Jamaica in all local print media

Good media coverage - Breathalyzer Demonstration Chat afternoon tabloid – December 2, 2008

Don’t Drink & Drive Don’t Drink & Die Campaign Print media advertisement Sunday Herald January 25, 2009

Crash Car Promotion ‘Reggaelution’ at Liguanea Club, Kingston, Jamaica December 6, 2008

Cut your Speed campaign with Melaine Walker

 achieve the goal of the Save 300 Lives Project to reduce the number of deaths on Jamaica’s roads to under 300  seek funds to ensure a strong and meaningful public education campaign for the year  conduct research to measure the impact of messages to guide future planning  promote the Road Safety Facebook page  use statistics to determine those areas and months to focus our messages 2009 Activities

 focus on pedestrians, motorcyclists and bicycle riders - more than 50% of the total number of 2008 deaths  commemorate Road Safety Month in June  recognize World Remembrance Day in November at churches islandwide  advocate for improved legislation, enforcement and operational standards 2009 Activities

It has been a privilege to benefit from the considerable experience and talent at this conference. We are inspired to redouble our efforts to save the lives of not only our fellow Jamaicans, but every precious member of our extended family across the globe. Thank you!