The Cost of Being Sick A Prevention Initiative Nicholas J. Webb

From Treatments to Prevention From Treatments to Prevention Follow the Opportunity The FlexPlug Multi- Million Dollar Medical Device

Physiological Photocopy

Dear Future Charlie, Today is December 28 th and I am resolving to make an investment in you Future Charlie. I commit to you that in one year I will look, feel and live differently. I will make each day a a success by living up to a new set of healthy habits. I know the journey will not be easy and when the road turns difficult I resolve to read this letter as a reminder to why I must carry on. - Historical Charlie Empowering a New Lease on Life

Historical America 300,000 U.S. deaths a year are associated with obesity and overweight (compared to more than 400,000 deaths a year associated with cigarette smoking). US Surgeon General The total direct and indirect costs attributed to overweight and obesity in 2000 amounted to a whopping $117 BILLION US Surgeon General

Historical Look at Tobacco Almost a quarter century ago studies and research were just starting to surface regarding the damaging indirect affects of smoking. Early adopters of “smoke-free zones” were looked upon as taking a prejudice stance. The general public gradually adopted the research and eventual localized legislation restricting the freedom to freely smoke.

Seven Key Predictions from The Cost of Being Sick 1. Our Top Three Killers Will Grow Even More Lethal. 2. Employees Will Bear the Burden of Health-Care Costs. 3. Health-Care Costs Will Become the “New” Mortgage 4. Health Care will be “Scored.” 5. HVS (Health Value Score) Programs Will Share the Costs of Benefits. 6. More “Sicker and Quicker.” 7. Health-Care Providers Will “Recycle” to Cut Costs. Health Care will be “Scored.”

Scoring Benchmarks How many of you saw your auto insurance spike following a traffic violation? How many of you refinanced your home during the past 12 months? Bonus: Any of you remember your FICO score? When applying for a life insurance policy how many of you were asked to draw blood and participate in an in- depth lifestyle questionnaire?

Implications of the Health Score Employability Access to the Health-Care System Financial Stability The NEED for Health Score Repair Services. Wellness Practitioner

The government’s ability to administer Medicare and Medicaid will continue to slip. Corporate America will reduce coverage benefits to boost sagging profits. Health Coverage

Cost of Treatment Health care treatment will continue to outpace inflation by a factor of at least three and quickly become too expensive for the average American to access on demand.

Lifestyle Routines Madison Avenue marketing campaigns, stressed-out work schedules and our fast- food, eat-on-the-run culture will continue to grease the skids for our unhealthy and sedentary lifestyles.

Disease Process The disease process will grow increasingly more common with the aging baby-boom generation and our children will start showing symptoms earlier and with more frequency.

The Responsibility Gap Health CoverageLifestyle Routines Disease Process Cost of Treatment R e s p o n s i b i l i t y

Take the High Road Life of Prevention Gamble with Treatment You can save lives!! Two Options

What is the Cost of Being Sick? EVERYTHING!