Asia Pacific Update

Asia Pacific region 25% of all in market sales & Nearly 30% of shipments 2012

Thailand Marketing Activities

Thailand TVC v Printed Ad In Store Ad Sponsorship + Event

Thailand Advertised in two top highest circulation local newspapers

Thailand Printed Ad in free Tourist map

Thailand In Store Ad

Thailand Live Studio (Pre half – post game): Sponsor logo loop on Plasma Sponsorship: EPL 169 matches

Thailand Marketing Activities 2011

Thailand POS Material Shelf Talker Wobbler

Thailand POS Material Small wobbler to introduce citrus

Thailand POS Material Hanging Strip consumer channel

Thailand POS Material For big pillarFor small pillar Hanging Strip Pharmacy channel

Thailand POS Material Sales Kits: Drug Chain

Thailand POS Material Sun Shade Pharmacy channel

Thailand POS Material Sun Shade Pharmacy channel

Thailand Print Ad ATL Newspaper

Thailand 2011 Sponsoring program ESPN Tiger Street Football – THAILAND Date: May 21-22, 2011 Place: Central World, Bangkok

Thailand Background Tiger Street Football Event is in 5 countries including Thailand. Soccer is famous sport among Thai people especially for younger group. Central World, place of holding this event, is located in metropolitan area which can draw attention of Fisherman’s Friend to the direct target group. Fisherman’s Friend has joined this program in order to build brand image. We get high exposure of Fisherman’s Friend brand by using many media together with on ground activities in the event.

Thailand

On Ground Activity 3x3 m Booth

Thailand Activity in Booth Game - Are you strong enough? Rule of the game - Try and kick the water ball into the Fisherman’s Friend goal mouth. - Males have 2 attempts while Females get 1 attempt. - There will be prizes for all Winners will receive a plastic mug with 4 glasses inside. All unsuccessful attempts will still be awarded with 1 sachet of Fisherman’s Friend.

Thailand Activity in Booth Game - Are you strong enough? Rules of the game Try and kick the water ball into the Fisherman’s Friend goal mouth. Males have 2 attempts while Females get 1 attempt. There will be prizes for all Winners will receive a plastic mug with 4 glasses inside. All unsuccessful attempts will still be awarded with 1 sachet of Fisherman’s Friend.

Thailand During day time: Massive sampling Due to the high expected number of participants during day time, we give a smaller sampling size at least 1 lozenge to all participants to the event by using plastic container and paste FF Cherry pack shot to make more impact. Night time program – Concert (7 pm.) Give 1 sachet to each person at Tiger Beer zone. (Zone for participants who come to drink and listen to live concert) Sampling

Thailand Sampling

Thailand Night time concert

Thailand Conclusion Help to build good image for especially for younger people who focus on sport. Fisherman’s Friend activities game and sampling got a very good response from all. Helps to expand target group to younger people both male and female. This is a good fit with Fisherman’s Friend consumer objectives. The activity is promoted in many media channels so Fisherman’s Friend image and brand awareness has been broadened.

Australia Further sampling ideas

The Future? Thailand is now our second biggest market Continues to grow rapidly Start with zip packs 2012