Society for Scholarly Publishing IN Conference Imagining the “Dream E-Tool” for Education and Training Sofitel Philadelphia September 21-23, 2010

Our Team Society for Scholarly Publishing IN Conference Imagining the “Dream E-Tool” for Education and Training Sofitel Philadelphia, September 21-23, 2010 Aaron Adams MBA Student University of World Business Wayne Wright, MBA, PhD Advisor & Independent Consultant Liza Gamely, MS Executive Editor & Journal Publisher Redwood Press Jason Bailland, MS VP Information Technology Write Publishers, Inc. Kate Hartley, PhD Director, Business Development Centgage Database Publishers Allison Hayward, PhD, MBA Academic Director & Professor Smart School of Business Samantha Kennedy, MLS Keller Library Workel Business School Walter Pipp, MBA Chief Executive Officer Simmons Business Publications Katherine Siegal-Smith, MBA Education Director International Business Professional Society

Market Need Society for Scholarly Publishing IN Conference Imagining the “Dream E-Tool” for Education and Training Sofitel Philadelphia, September 21-23, 2010

Product Overview Curriculum development and delivery tool that enables faculty to easily create dynamic, interactive, and flexible course materials. It provides business students a personalized learning environment using familiar technology. Society for Scholarly Publishing IN Conference Imagining the “Dream E-Tool” for Education and Training Sofitel Philadelphia, September 21-23, 2010 electronic Personal Acquisition of Knowledge

Product Overview—Features

Content repository of top business content from a variety of sources Semantic search technology for selecting content iBook development interface for faculty or societies to create dynamic content with drag and drop technology Platform transformation engine (XML) Coursepack licensing for Institutions (optional) Learning Management System with dashboards for Instructor, Librarian and Student Collaboration/Social Networking Tools Feedback/Evaluation Tools Reporting Tools Society for Scholarly Publishing IN Conference Imagining the “Dream E-Tool” for Education and Training Sofitel Philadelphia, September 21-23, 2010

Product Overview—Features iBook Features Simple design Platform agnostic Intuitive Dynamic Interactive eXtensible Scalable Portable Sync across devices Customizable

Market Need Integrated, easy to use tool for curriculum development Education that fits the life and learning style of students New revenue opportunities for content Streamlines content acquisition and management Solutions ePak provides: – Smart Filtering: provides semantic layer to efficiently select coherent, relevant content for course curricula. – Convenience: provides a repository for organizing content regardless of media type. – Cost Controller: reduces costs for students and libraries while creating an opportunity for publishers with new content containers. – Flexible Learning: appeals to remote learners, experienced workers, young, digitally savvy, and social networkers Society for Scholarly Publishing IN Conference Imagining the “Dream E-Tool” for Education and Training Sofitel Philadelphia, September 21-23, 2010

Market Overview Business Schools – Students | Faculty | Librarians | Content Producers | Authors – 2,400 US Institutions offering Business Administration – 567 Accredited Business Schools worldwide – 500 Professional Societies and Associations worldwide offering certifications Future Markets: Corporation Training, Individuals and Other Academic Disciplines Society for Scholarly Publishing IN Conference Imagining the “Dream E-Tool” for Education and Training Sofitel Philadelphia, September 21-23, 2010

Market Overview End-User Attributes – Technology dependent – Device independent media – Classroom or online learning – Multidisciplinary needs – Collaborative/social Market Characteristics – Growing; new opportunities – Broad age demographics – Applicable in any learning situation Society for Scholarly Publishing IN Conference Imagining the “Dream E-Tool” for Education and Training Sofitel Philadelphia, September 21-23, 2010

Market Overview —Stakeholder Benefits Faculty Students Libraries/Institutions Professional Societies Content Producers Society for Scholarly Publishing IN Conference Imagining the “Dream E-Tool” for Education and Training Sofitel Philadelphia, September 21-23, 2010

Business Model Multiple revenue streams Zero upfront fee for the institutions Charge per course with tiers for number of students in the course – Growth year over year as more courses/students use the tool Use ad based revenue – Job posting or career companies – Use student profile to provide targeted list to corporations Revenue share with publishers based on adoption of their content Revenue share with device manufacturers based on device adoption Aids in accreditation and certification of institutions Charge subscription fee for individuals to access ePak Market ePak through United Nations Society for Scholarly Publishing IN Conference Imagining the “Dream E-Tool” for Education and Training Sofitel Philadelphia, September 21-23, 2010

Competition Society for Scholarly Publishing IN Conference Imagining the “Dream E-Tool” for Education and Training Sofitel Philadelphia, September 21-23, 2010 LMS Content Producers App developers Social Networking

Why Invest? Society for Scholarly Publishing IN Conference Imagining the “Dream E-Tool” for Education and Training Sofitel Philadelphia, September 21-23, 2010 $100 Million $10 Million 3 Years 10X Return

Why Invest? Scalable to other disciplines/markets Lack of direct competition—first to market Market open/ready Advancing education; good of our future. Partners aligned Society for Scholarly Publishing IN Conference Imagining the “Dream E-Tool” for Education and Training Sofitel Philadelphia, September 21-23, 2010

Society for Scholarly Publishing IN Conference Imagining the “Dream E-Tool” for Education and Training Sofitel Philadelphia, September 21-23, 2010 Faculty Content Producers Librarians Professional Societies Students Thank you!