e u r o p e JULY 16TH, 2001

STATEMENT Invented For Clients Who want : Global access/ressources via their local agency Consistent and involved agency management Deep understanding of local markets Integrated communications services Faster response times

STATEMENT THE ICOM IDEA Use what is best of the multinationals Keep what is best about being independent multinationalsindependents ICOM

STATEMENT PART 1 : ICOM CREDENTIALS

CREDENTIALS ICOM IS INDEPENDENT INTERNATIONAL INTEGRATED INTERACTING INTERACTIVE INTERCONNECTED

CREDENTIALS ICOM IS INDEPENDENT Founded in 1950 as independent network Agencies owned and operated locally Owner respected/connected locally Multi-local, not multi-national Members own the network Cooperation is high Overhead is low

CREDENTIALS ICOM IS INTERNATIONAL Most balanced independent network Covers 90% of world’s markets Total billings exceed $3 billion 64 member agencies 2,300 employees 41 countries

CREDENTIALS ICOM regions North America ($1.7b) Kansas City HQ Latin America ($300m) San Juan HQ Asia ($600m) Manilla HQ Europe ($400m) Paris HQ Middle East ($60m) Dubai HQ

CREDENTIALS THE ICOM BOARD The four Regional Directors Four at-large Directors (1 from each region) The Executive Director The Manager of Administration

CREDENTIALS ICOM COVERAGE

EUROPEAN OFFICES AUSTRIA BELGIUM DENMARK FINLAND FRANCE GERMANY IRELAND ITALY ISRAEL NETHERLANDS NORWAY SPAIN SWEDEN SWITZERLAND UK YUGOSLAVIA

CREDENTIALS INTERNATIONAL CLIENTS Served in more than three countries: JI Case - earth moving equipment US Potato Board - frozen foods Metsae Tissue - paper products Sanford - writing instruments Mars/Elby - pasta products Gallo - California wines Algoflash -plant food Toshiba - copiers Ross Systems - software

LEAD ICOM EUROPE AGENCIES EXPERIENCE CREDENTIALS Case, Bayer AG, Primagaz CONSUMER B2B Motorola, Zenith Data System, Activisu, Ross Systems TECHNOLOGY Mars, Lesieur, E&J Gallo, Yoplait, Ikea

CREDENTIALS INTERNATIONAL STANDARDS ICOM agencies apply common international standards to move ideas and information globally: Strategy Selection Outline Creative Work Plan Media Planning Models and Plans Competitive Analysis Summary Mutual Assistance Requests

CREDENTIALS ICOM IS INTEGRATED 90% of members do more advertising Strategic Planning Public Relations Direct Marketing Sales Promotion Event Management Design & Identity Interactive Development

CREDENTIALS ICOM IS INTERACTING Spring Global meeting of all members Fall Regional meetings : North American Latin American Europe/Middle East/Africa Public Relations Professionals meeting Interactive/Internet meeting

CREDENTIALS ICOM IS INTERACTIVE Hangar-18 is ICOM’s international interactive “network within a network” Another integrated tool for clients Nine Development agencies on four continents serving 56 Marketing agencies Web site :

CREDENTIALS ICOM IS INTERCONNECTED Public side : General network information Agency roster with samples of work Members Only side (protected) Moves ideas & info instantly Library of cases, speeches, presentations Newsletter & Bulletin Boards Clients list data base Events registration

PRESENTING OUR COORDINATION SYSTEM

COORDINATION Our strategy with CASE CE Global look/Global message International Styling International control of graphics European positioning European pool of advertising subjects Draw of artwork/trans/etc from central source Local execution and study A case study

Local Production General Products Corporate Vertical Markets Specific Products Corporate COORDINATION

Our system with Case CE CASE U.S HQ CASE Europe Agency Global Co-ordinator COUNTRIES COORDINATION

CASE Procedures Monthly Country status report For agency group meetings a year Standard creative brief per main ad Local executions - all proofs cleared through CASE Europe and Agency Procedures

COORDINATION CASE CE Europe CD Rom’s all amin product photography All local ads circulated within network Bi-annual competitive analysis Pan-European Global Image + Attitude study Annual update Agency Europe

FRENCH CREATIVE

ENGLISH CREATIVE

SPANISH CREATIVE

ENGLISH CREATIVE

GERMAN CREATIVE

ITALIAN CREATIVE

CASE EUROPE I N T E R A C T I V E

CASE EUROPE I N T E R A C T I V E

CASE EUROPE I N T E R A C T I V E

CASE EUROPE I N T E R A C T I V E

CASE EUROPE I N T E R A C T I V E