Berlin August update

Barcelona Budget : no surprises unpaid : 3 %,target < 2 % –excellent performance versus 8-13 % –Learning : avoid exceptions: last minute, groups –Credit card are excellent way of money collecting and eliminate no-shows –fees 2003 will be significantly lower ( ) and validity of the cards will be checked on line

Berlin organisation ( 1 ) Core Conference Group Berlin Conference group : core group, 4 CCG, Press, Agency Berlin Steering Group Advisory Group

Berlin organisation ( 2 ) Working together with National initiatives : –Proposal for building an inventive on the number of delegates, covering costs of the host country, eliminating waste in mailings and collaboration on the marketplace Under discussion Answer next board

Content and Program First day : special sessions for First Time Attendees ; catching up on ECR Proposal to have special break out sessions by the host country for its own delegates longer coffee breaks for visiting marketplace and networking Program will be screened on providing continuous value to our different target groups –CEO, Logistics, Marketing, Sales, Buying,IT

Content and Program ( cont ) Big Show Event on the second day –Still exiting closing –Event under study Second Day Evening : the ECR Gala Night Facilities for Break Out sessions : + tables Perfect Catering logistics

Marketplace : crucial for a positive cycle A large, well organized marketplace, with a lot of news value on IT and logistic innovation, will build value and attract a.o. more retailers More Retailer presence will attract more Exhibitors and boost manufacturers presence And the cycle goes on If we don’t do it, someone else will………

Marketplace : get it right now More and more interesting –More IT, Retailing, News Value,information to the delegates –Target : from 2450 to 4000 sq m ; profit is not the issue More efficiency in the booking process: –Web site, nominated stands at fixed price, rules of allocation –Thematic signage ( in preparation )

Marketplace : get it right now New Value –For exhibitors : Press Maps, encourage information sessions on their stand,opportunities to disseminate information brochures ( racks ), several additional visibility opportunities,identifying delegate contact information, traffic flow,small lecture areas on ECR topics in the marketplace etc Briefing sessions by major exhibitors : under discussion Major project with top attraction value : t b c –For delegates More and more interesting information, more appealing, news value, clearer link with ECR projects

Marketplace : get it right now Mailing as soon as 15 September Special day in Berlin for potential sponsors Sponsoring packages are ready by September 5th Loyal exhibitors : one week ‘ advanced information ‘

First Announcement Target date : 15 October Will address the different target groups Design in progress Flyer Stuttgart congress

Pricing No changes No special German Price Early Bird rate Marketplace and Sponsoring more interrelated