AFP Membership Chairs Orientation Call February 11, 2013

Welcome! Thank you for joining us! Today’s Agenda –Delivering Optimal Value to Members –Membership by the Numbers; Categories –Membership-Chapter Services Staff –Accessing Membership Reports –Membership Marketing Materials –Recruitment & Retention: IHQ and Chapters –Your Comments, Suggestions, Questions

Strategic Plan AFP’s Strategic Plan can be found online here here

Strategic Plan Goals 1.­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­AFP will develop skilled, knowledgeable and ethical professionals worldwide. 2.­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­AFP will advance effective, ethical and accountable fundraising standards as an essential component of global philanthropy. 3.­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­AFP will aggressively promote and defend public policy that encourages philanthropy, supporting principles important to AFP and the fundraising profession. 4.AFP will deliver optimal value to members. 5.­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­AFP, a community of inclusion, will seek, embrace and engage diverse individuals, groups and organizations with a broad representation of experiences, perspectives, thoughts and cultures within the fundraising profession. 6.­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­AFP will provide strong leadership in promoting and supporting the fundraising community worldwide. 7.AFP will engage young professionals and youth exploring philanthropy and building their fundraising careers.

Importance of the Membership Chair Elevate status of profession Recruitment Retention Increased awareness of AFP’s role in the profession

AFP Membership Growth

Membership Categories Professional Young Professional Non-Profit Organization-Small Non-Profit Organization-Large Business Member –Executive Circle; Endorser Global e-Member

Membership Services Department Lori Gusdorf, CAE, Vice President, Membership and Chapter Services – x449 Joe Roadarmel, Membership Manager – x489 Sawanna Foster, Member Services – x401 Jennifer Watkins, Member Services – x400 Tiffany Oglesby, Member Services – x492 Leslie Gilding, Member Services – x 490 Taryn Gold, MPA, Director, Chapter Administration– x452 Margie Bennett, Chapter Services – x487 Heba Mahmoud, Chapter Services – x486

Chapter Services Directors Western US, PA, NC, SC Larry Hostetler – (916) Central US, GA and FL Val Lay – (614) , CT, MA, NH, NY, RI, Canada, Asia Lori Gusdorf – (703) , DC, DE, MD, NJ, VA Taryn Gold – (703) , Canada Cynthia Quigley – (416) , Mexico Rose Sandoval – (52) ,

AFP Information Central

Using Reports: When and Why Membership Growth/Retention Chapter Roster Download New Members Download Lapsed Members Download

AFP Information Central

Address Change

PrintQ ( Log in using your chapter code as your username AND password

IHQ Assistance on Recruitment and Retention Installment Plan Comnet Telemarketing 2 Year Discount Lapsed Member Mailing MGI Prospect Joint Mailings Chapter Conference Exhibits

AFP Tools for Chapters – inside the Member Gateway, click on Chapter Resources to find special resources for Membership ChairsMember Gateway Chapter Resources Membership Chairs

Financial Benefits of Membership Member’s Savings Through our Chapter Chapter Educational Meetings (10 per year)$ Chapter One Day Conference$ Webinars (2 per year)$ Course Offerings (Fundamentals, CFRE Review, etc.)$ Other (job postings)$ Networking Priceless TOTAL$ Member’s Savings Through AFP INTERNATIONAL* International Conference Registration $370 off early bird;$520 off regular Networking (face to face and social media)Priceless Ready Reference Series (9 Titles) $180 Resource Center Research $ 50 Advancing Philanthropy Subscription $100 HEP Matching Gift screening $ 60 AFP Webinars (per session)$136 AFP Compensation and Benefits Survey$ 95 CFRE Application$165 TOTAL$11561 GRAND TOTAL(Chapter + $1156) * Does not include non-quantified benefits such as legislative advocacy, fundraising news eWires, free Webinars, Hot Topics information, Toolkits, Ethics Inventory Assessment, Information Exchange papers, Action University learning, online forums, 20% off any AFP Bookstore Purchase, 45% off North Park University Tuition, etc.

Chapter Ideas for Recruitment and Retention A written plan Involving as many members as possible New members’ welcome/orientation Thank you/recognition for renewing members “Member moments”—communicating members’ successes; members’ uses of AFP resources Scholarship opportunities

Chapter Ideas for Recruitment and Retention Calling about to be lapsed members Consider potential large Nonprofit Organizational Members in your chapter Reach out to small nonprofits Reach out to young professionals

Your Time: Comments Questions Ideas that work

Thank you for your time and involvement!