SDSU Media Relations Deans Council 11/16/11. Who We Are Greg Block, Director, Media Relations & New Media Gina Jacobs, Media Relations Manager Vacant,

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Presentation transcript:

SDSU Media Relations Deans Council 11/16/11

Who We Are Greg Block, Director, Media Relations & New Media Gina Jacobs, Media Relations Manager Vacant, Media Relations Specialist

Why Media Relations? National recognition Academic reputation Environment for fundraising

What We Do News Releases Media Advisories Expert Pitches Event Listings Interviews Media Requests Press Conferences Collaborate across campus

What We Do

Daily News Clips

What We Do Faculty Experts Directory

Media Relations Achievements

National Media More than 900 National Media hits in ‘10-’11 77 considered “Major” national hits

National Media University “Big Picture” Stories ◦Diverse Issues in Higher Ed, Los Angeles Times San Diego State Extends Welcome Mat for Veterans 3/4/09 ◦Chronicle of Higher Education Fast Gainers: 4 Ways to Improve Graduation Rates 12/6/2010 ◦New York Times Amid Cuts, Public Colleges Step Up Appeals to Alumni 1/15/2011 ◦Los Angeles Times Departing San Diego State President Leaves a Long, Distinguished Legacy 5/31/2011

National Media Research Stories ◦Kids Active Only About Half the Time in Sports Practices  USA Today, WebMD, Wall Street Journal, NBC Nightly News  Jim Sallis, Active Living Research (Sciences) ◦Stricter Laws Needed to Keep Kids Away From Tanning Beds  US News & World Report, Good Morning America  Joni Mayer, Graduate School of Public Health (HHS) ◦San Diego State Opens Surfing Research Center  ESPN, Los Angeles Times  Jess Ponting, Hospitality & Tourism Management (PSFA)

Faculty Experts

Local Media

Union-Tribune Feature Stories Since Start of School Year ◦SDSU helps find first planet with two suns (10/24/11) ◦Collection chronicles local civil rights movement (10/22/11) ◦S.D. scientist finds sea turtles in strange places (10/9/11) ◦San Diego State to Offer Degree in LGBT Studies (10/5/11) ◦Aztec Bowl’s glory resurfacing (10/1/11) ◦SDSU fundraisers seek support of community (9/15/11)

Local Media Back to School 2011

Local Media Commencement

Local Media Campaign Kick-off

Looking Forward Questions?

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