“Advertising is what you pay for; PR is what you pray for.” ✓ Earned not paid for ✓ Relatively better value ✓ Proven to be more powerful ✓ Generates hype.

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Presentation transcript:

“Advertising is what you pay for; PR is what you pray for.” ✓ Earned not paid for ✓ Relatively better value ✓ Proven to be more powerful ✓ Generates hype and profile ✓ Drives sales

The Author, The Journalist, The Reader ✓ Manage relationships ✓ Attention to detail ✓ Anticipate ✓ Generate ideas ✓ Build hype and drive sales

“Times readers buy more books than any other broadsheet reader.” Celia Duncan, Deputy Editor of The Times Magazine 1.73 million readers across multiple platforms

BBC Breakfast - 7 million loyal, informed viewers

✓ 6 million loyal listeners ✓ I Am Pilgrim shot to #4 in minutes. ✓ Chris Columbus’ House of Secrets: increase of 1,300% within 12 hours Simon Mayo’s Book Club

The Guardian Online million users

Driving Sales million book-buyers

+ = Imagination and Drive

#specialmoments #timedifferencehell #itstheweekend #whatthehellamidoing