New University Web Design Web Pro May 2011 Trey McCallie, University Marketing.

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Presentation transcript:

New University Web Design Web Pro May 2011 Trey McCallie, University Marketing

Research-based Focus groups, surveys –Prospectives, current, alumni, employees, media Industry best-practices Competitor analysis

Results Site under-represents university Looks old Inconsistency is frustrating to users Difficult to find information Doesn’t differentiate NAU from sister institutions (or even community colleges)

Web Design Goals Look professional Establish credibility and legitimacy as a four-year, research institution Focus on prospective students and parents Tell the NAU story Quickly direct users to their destination

Next Steps 1.Equip CMS for wave I launch sites (May) 2.Equip launch-time apps with shell templates (June) –Degree Search –Interactive Map –Undergraduate Admissions Application 3.Style guides and templates for campus community (July)

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