RealtyMarketPlace.com The Social Media Marketing Process
Social Media Planning Through a social media initiative we will support your vision, objectives and relationships through online engagement. Social media is an extension of what you are already doing well. Social media helps to build and amplify your voice.
Our Approach 1.Define your goals and objectives. – Align social media with business objectives. 2.Determine how we will measure success. – Establish key metrics and develop a measurement method. 3.Adhere to a refining process (implement, test, measure, and then pivot if necessary or persevere). 4.Review tactics and campaigns (monthly). 5.Review Content Strategy and Engagement Plan (quarterly).
Company’s Needs HIERARCHY Our focus will be for your social media strategy to meet these needs.
INTERNET MARKETING PROCESS
Strategy Goals Target Audience Tone & Message Content Plan Content BlogsVideoPosts Engagement Building Community Responding to comments Listening Campaigns & Conversion
Tactical Wheel
Blog is Central Command
Content Marketing Awareness – 30% - 40% Evaluation – 30% - 40% Purchase/Decision – 20% - 40%
Listening Example
YouTube
Blog Cross Promoting Example
Calls to Action Blog
Calls to Action Website
Discovery Company What do you hope to accomplish with social media marketing? Describe what your business will look like in 2-4 years (best-case scenario)? What are some examples of marketing campaigns you’ve run in the past that worked? – What made them successful? – Why did these resonate with your clients? Are there any emerging markets that you expect will take off in the near future? – What is the basis for these expectations? If a client were to go onto Facebook and sing your praises, what would you like them to say? Do you have things we can give away to build community? What is the most important page on your website and why? What’s keeping your competitors awake at night? What social media platform is most important to you and why?
Discovery Client What keeps your ideal client awake at night as it pertains to your service or the problem it solves? What are the motives of your client (their personal wins)? – Keeping up with the Joneses? – To make money? – To avoid risk? – Comfort/pleasure? What does your client want from social media? – Discounts? – Knowledge about your service/industry? – Getting help/advice? – Recognition? What are the top blogs/trade shows/trade magazines for your industry that your clients are likely to read?