Multinational Market Regions and Market Groups Chapter 10

Multinational Market Regions What are they? What are they? Basis Basis –Economic –Political –Geographic proximity –Cultural factors

Types of Multicultural Cooperation Regional Cooperation Groups Regional Cooperation Groups Free Trade Area Free Trade Area Customs Union Customs Union Common Market Common Market Political Union Political Union

Europe European Community European Community –The Single Europe Act Harmonization Harmonization Mutual recognition Mutual recognition –EC Institutions Council of Ministers, European Parliament, European Court of Justice Council of Ministers, European Parliament, European Court of Justice –European Free Trade Association & European Economic Area

Europe European Union European Union –Maastricht Treaty Economic & Monetary Union Economic & Monetary Union Political integration Political integration –Treaty of Amsterdam (1997) Expansion Expansion

Europe Marketing in Europe Marketing in Europe –Opportunities –Problems –Reciprocity Marketing Mix Implications Marketing Mix Implications Commonwealth of Independent States Commonwealth of Independent States Central European Free Trade Area Central European Free Trade Area

The Americas North American Free Trade Agreement (NAFTA) North American Free Trade Agreement (NAFTA) –Three countries Southern Cone Free Trade Zone (Mercosaur) Southern Cone Free Trade Zone (Mercosaur) –Most influential zone in South America –Brazil

The Americas Latin America Integration Association Latin America Integration Association Caribbean Community and Common Market Caribbean Community and Common Market NAFTA + SAFTA= FTAA?? NAFTA + SAFTA= FTAA??

Asian-Pacific Rim Association of Southeast Asian Nations Association of Southeast Asian Nations ASEAN+3 ASEAN+3 –ASEAN+ Japan, China, and South Korea Asia-Pacific Economic Cooperation Asia-Pacific Economic Cooperation

Other Trade Areas Africa Africa –Economic Community of West African States –South African Development Community Middle East Middle East –Arab Common Market –Arab Free Trade Area –Regional Cooperation for Development –Organization of the Islamic Conference

The Future? Powerful Trade Areas Powerful Trade Areas Emerging Market Focus Emerging Market Focus