U.S. Trade and Development Agency IQC Annual Mid-Year Meeting U.S. Trade and Development Agency March 21, 2012

U.S. Trade and Development Agency IQC Annual Mid-Year Meeting U.S. Trade and Development Agency March 21, 2012 Participant Introductions

U.S. Trade and Development Agency IQC Annual Mid-Year Meeting U.S. Trade and Development Agency March 21, 2012 Contracts Office Update Walter Knott Contracting Officer Andrea Lupo Assistant Director for Policy and Program

U.S. Trade and Development Agency Evaluation’s Review of Reports What we look for and why Diana Rossiter Program Evaluation Office, Director (Acting) Adam Matschek Program Evaluation Office Manager

U.S. Trade and Development Agency Past Success Justifies Future Projects RTMs are one of the best performing activities USTDA funds. Contractors’ reports are the best tool for learning results quickly.

U.S. Trade and Development Agency What we look for when reviewing reports Administrative Necessary components to be included. Substance Meaningful feedback from participants on commercial and developmental objectives.

U.S. Trade and Development Agency Program Evaluation Contacts Diana Rossiter Program Evaluation Office Director (acting) Adam Matschek Program Evaluation Manager

U.S. Trade and Development Agency IQC Annual Mid-Year Meeting U.S. Trade and Development Agency March 21, 2012 Update on Congressional and Public Affairs Leila Aridi Afas Director for Export Promotion

U.S. Trade and Development Agency March 21, 2012 Christine Campigotto Public Affairs Specialist

U.S. Trade and Development Agency Goal To implement a state outreach strategy in order to increase USTDA’s profile in key second tier markets

U.S. Trade and Development Agency Objectives Engage with the local business community in the targeted states to: Emphasize USTDA’s results-driven approach Promote the Agency’s programs as an effective way to export to emerging markets Generate new sources of project proposals Expand pool of technical experts and Contractors for Agency-funded activities Increase the number of U.S. companies that benefit from USTDA-funded activities Increase metro areas and cities that benefit from USTDA-funded activities

U.S. Trade and Development Agency Goal : To implement a state outreach strategy in order to increase USTDA’s profile in key second tier markets To obtain our goal, Public Affairs recommends developing a “3 Touch” outreach strategy: One: leverage USTDA-organized event (ie RTMs) as a catalyst for strengthening partnerships with the targeted cities / states. Two: participate in state- or local-organized trade show or event. Three: conduct roundtable with business community, designed to showcase opportunities with USTDA. Recommendation

U.S. Trade and Development Agency Upcoming USTDA Events MonthStateCity(ies)Event FebruaryTXHoustonKazakhstan Gas Utilization RTM MarchLABaton Rouge, Cruschatta China Mercury Emissions Control Technologies RTM AprilPAErie and Grove City Thailand Rail Sector RTM MayOHTBDUkraine Power Plant Modernization RTM May/JuneKSWichitaRegional SSA Light Aircraft & Helicopter RTM JulyWASeattleChina ACP EMDT 67 Training Program

U.S. Trade and Development Agency Capturing our Story Steve Lewis Social Media Manager

U.S. Trade and Development Agency A new home for photos Photos are archived on USTDA servers and then shared with delegates and the public via: 1.USTDA website USTDA websiteUSTDA website 2.Facebook Facebook 3.Flickr Flickr

U.S. Trade and Development Agency Photography considerations Unusable photo example

U.S. Trade and Development Agency Photography considerations Usable photo example

U.S. Trade and Development Agency Preferred types of photos Site tours Close up shots of delegates being shown equipment Facility imagery without people in the photo Briefings at companies Candid interactions between delegates and U.S. company officials Tip: read more about photo submission tips on the IQC Forum website

U.S. Trade and Development Agency Social Media Engagement Steve Lewis Social Media Manager

U.S. Trade and Development Agency Objective Key Trade Associations Industry Groups U.S. companies Expanding the Agency’s profile in key communities Leverage expertise of USTDA staff and Contractors to expand relationships with: A special theme will be highlighted each month

U.S. Trade and Development Agency 2012 Calendar of Themes March: National Export Initiative 2-year Anniversary April: Latin America and the Caribbean May: World Trade Month June: Electricity Distribution and Transmission July: Sub-Saharan Africa / MENA-E August: Transportation/Surface September: East Asia and Eurasia October: Renewable Energy November: South and Southeast Asia December: Information and Communication Technologies Subject to change based on event changes/current affairs

U.S. Trade and Development Agency Social Media Sites Facebook Twitter YouTube Flickr Linkedin Coming soon: Google +

U.S. Trade and Development Agency Group Photo Sample

U.S. Trade and Development Agency IQC Annual Mid-Year Meeting U.S. Trade and Development Agency March 21, 2012 New Tools and Trends Leila Aridi Afas Director for Export Promotion David Kunkel Web Master

U.S. Trade and Development Agency IQC Annual Mid-Year Meeting U.S. Trade and Development Agency March 21, 2012 Regional Overviews

U.S. Trade and Development Agency Latin America and the Caribbean Priority Countries Brazil Chile Colombia Mexico

U.S. Trade and Development Agency South and Southeast Asia Priority Countries India Indonesia Pakistan Philippines Vietnam

U.S. Trade and Development Agency RECENT ADVERTISEMENTS: ASEAN Disaster Management, Mitigation, and Response Technologies Workshop and Reverse Trade Mission (BCIU) APEC Business Aviation Access Workshop and Reverse Trade Mission (AAAE) India Emergency Response Reverse Trade Mission India Transportation Infrastructure Exchange: 2 Reverse Trade Missions Ports Rail OPEN ADVERTISEMENTS: ASEAN Smart Grid and Power Transmission Workshop and Reverse Trade Mission (CLOSES MARCH 23 rd ) South and Southeast Asia

U.S. Trade and Development Agency South and Southeast Asia Trends and Potential Events Moving toward more combined workshops and reverse trade missions For Southeast Asia, more regional focus (ASEAN/APEC) for workshops and reverse trade missions POTENTIAL EVENTS: Pakistan LNG Import Chain Reverse Trade Mission Vietnam Secure Banking Reverse Trade Mission ASEAN Transportation Workshop and Reverse Trade Mission (2013) India Clean Energy Workshops (2013)

U.S. Trade and Development Agency Sub-Saharan Africa Priority Countries Angola Ghana Kenya Nigeria South Africa

U.S. Trade and Development Agency Middle East, North Africa and Europe Priority Countries Egypt – ICT; Ports; Rail Jordan Morocco – ICT; Smart Grid Romania Turkey – Geothermal; Rail; Ports; E-Gov’t Libya – ICT; Transport; Energy

U.S. Trade and Development Agency East Asia and Eurasia Priority Countries China

U.S. Trade and Development Agency IQC Annual Mid-Year Meeting U.S. Trade and Development Agency March 21, 2012 Questions and Open Discussion