Latin-Negocio

Market Conditions in the U.S.  U.S. companies are slashing budgets, eliminating jobs and Management is being asked to do more with less…  The pressure is on to develop new market opportunities.  Traditional markets (U.S./Europe/Asia) are struggling.

Is There an Option?  There is another market out there that has been flying under the radar for a long time.  A market that, although battered, is still seen as one of the fastest growing in the world. Latin America

The Latin American Market  With more than 539 million consumers and boosts a combined GDP of more than $1 trillion U.S, Latin America is now the fastest growing in the world.

Market Conditions IDC predicts a Strong IT industry in LA for  “Despite the expected economic slowdown in the U.S., global suppliers will turn their attention to emerging regions, as alternative investments to the IT spending slow down in largest countries.”

Anticipated Growth  “IT investment growth in Latin America for 2008 is expected to be 12.6% compared to the 5.5% of the U.S. or the 5.9% of Western Europe.” (Source: IDC)

OK, sounds good. What now? You have a decision to make…

The “Columbus Factor”  We all know that America didn’t discover itself. It took a bold individual willing to risk everything. Someone who believed there were riches in a far off land. A man with conviction and a plan!

All Aboard!  Columbus’ strategic approach included a fair amount of luck. So, if the definition of Luck is where opportunity meets preparedness, are you prepared?  The reality is that most managers don’t know where to start even if they take the leap of faith. That’s where Latin Negocio comes in…

Latin-Negocio  Latin-Negocio is a High-Tech consulting company, headquartered in Dallas, Texas.  We offer high-tech companies a reliable, high- quality alternative to in-house resources for business development, market, and channel development throughout Latin America.

Why Us?  We have over 15 years of experience working high-tech sales and marketing in Latin America.  Our knowledge base allows us to work swiftly, effectively and seamlessly throughout the region.  We have earned a reputation of providing excellent service to our customers and channel partners.

We have the experience  We have solution partners in Brazil, Chile, Argentina, Uruguay, Colombia and Mexico.  We speak Spanish and Brazilian Portuguese which gives us an edge when negotiating.  Most importantly, we understand the business cultures.

Our value proposition  Our focus is on providing the customer with a strategic and tactical market entry plan that fits their budget requirements while still delivering true value. We can assist your team with the following:  Direct assistance in channel building and development.  Scalable project management  Industry-specific market intelligence.  Key vertical market analysis.

Our value proposition (cont’d)  Local product representation (Distributor, VAR, Reseller).  Outsourcing localization of product and collateral materials.  Assessment of local staffing requirements.  Access to translation services

Our Offering  We provide flexible tiered approaches designed to support any budget.  We can work with a company that is interested in bare-bones data relating to their product within a specific regional market.  We can also work with a Fortune 500 company that needs an end-to-end market penetration and channel development strategy.

For the Large high-tech manufacturer  Latin-Negocio can pursue development functions better managed by an outside team that can provide expeditious market intelligence, and assist in relationship building role that will result in customer growth.

For Medium-sized high-tech companies  Here Latin-Negocio offers a development alternative to the company that is budget constrained and unable to address a sustained focus on opportunities in new markets and new market segments.

The Small to midsized growth companies  Latin-Negocio can also serve smaller companies that need quick, focused market intelligence and want it at a fair price. They are severely budget constrained and cannot afford retainers or long- term contracts.

How do we do it?  New technology has become the driving force of our market. The Internet is changing high-tech marketing overnight. Our clients need loyal local allies, good distribution, and value added.

How do we really do it?  Latin-Negocio tracks the website activity of a specific number of distributors and solution partners.  We also monitor regional publications such as Latin Trade, Latin Finance, TheBanker (an FT publication), Editora Abril and others.  Independently, we take the market pulse by interacting daily with our partners in Brazil, Uruguay, Argentina and Mexico.

How do we do it? Really…  We tie this into a perfect storm, by keeping up with technological change as it happens around the globe to ensure we are capable of answering most any request coming from any vertical market within the Software and Hardware industry.

Our Services  Our standard offering is consulting, normally billed by the project, with performance milestones built in.  We can quote rates per hour, or per day, but prefer to develop a proposal and then bill according to completion.

Our Services (cont’d)  We separate ourselves from the competition by offering scalable project fees.  We can work with a company that is seeking only preliminary market information as well as a client that wants a turnkey solution for market penetration.  We are flexible and open to considering retainer consulting relationships on a case by case basis.

Thank you…