Copyright © 2014 by The University of Kansas Meeting the Media.

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Copyright © 2014 by The University of Kansas Meeting the Media

Copyright © 2014 by The University of Kansas Person-to-person interview: Prepare Practice Control presentation Portray positive image Build a connection Use body language

Copyright © 2014 by The University of Kansas Before an interview: Prepare Practice Develop "sound bites" Prepare background information Visual aids

Copyright © 2014 by The University of Kansas During an interview Non-verbal: Good eye contact Be natural Look alert Be aware of body language Show enthusiasm Smile

Copyright © 2014 by The University of Kansas During an interview Verbal: Speak clearly Be discreet Be polite, not passive Avoid arguing Avoid jargon Stay focused Meaningful statistics Summarize

Copyright © 2014 by The University of Kansas After an interview: Thank reporter Offer to answer questions Be professional Be courteous

Copyright © 2014 by The University of Kansas When you call a reporter: Present credentials Explain organization Ask about availability Be confident Deliver simple pitch Get to the point

Copyright © 2014 by The University of Kansas When a reporter calls you: Answer as best you can Prepare your own angle Words and phrases to help reframe issue If you don't know, give a reference

Copyright © 2014 by The University of Kansas Before TV or radio show find out: Format Point of view Host Other guests Allotted time Audience

Copyright © 2014 by The University of Kansas On the air: Repeat main points Bring notecards Speak confidently Use hand gestures Encourage audience involvement Watch yourself and learn

Copyright © 2014 by The University of Kansas Media events are: Short Simple Visual Events

Copyright © 2014 by The University of Kansas Press conference essentials: Significant story A lot of media representatives Plenty of preparation time Invitations Big facility Effective spokesperson Clear story