European Conference on benchmarking national and regional policies in support of e-business for SMEs Brussels, June

A sensitizing and accompaniment device of the SMEs to introduce the new technologies in their commercial activity. The on-line commercial gate of proximity.

To reinforce the local presence 15 € per month per SME Mass-internet : Internet of proximity public : sensitizing and accompaniment private : industrial investment and communication A Public/Private Partnership: CCI, local and regional communities, Europe, D.N.S, regional newspaper & private partners

Diagnosis & individual and collective training Integration of the web site Objective : to generate traffic on the point of sale of the members General public Campaign Media on-line and off-line Campaigns to ensure the notoriety and the traffic of the site

1999 : Local starting in Grenoble in Isère 2001 : regional Deployment in Rhone-Alpes: 6 covered counties at the end of 2002 : 1000 formed companies 700 on line SMEs with a site : National extension: targeted SMEs will profit of audits of formations will integrate Internet in their strategy

Teaching tools : Cycles of formation, trading kit, CCI kit, Monitoring and accompaniment documents Tools of connection between the partners A local public bearing and private partnerships : DNS and its partners, The Regional press, Banks, Software firms… The media power : A brand, major medias support, media investments… An Internet platform : Conceived by DNS, easily and economically duplicable. An observatory : Permanent study of AchatVille’s impact on the behavior of the SMEs. Checking of the quantitative and qualitative objectives.

A site adapted to the SMEs : 58 % of the companies satisfied, 27% of the companies rather satisfied Impact on equipment : 40 % of the tradesmen of Grenoble have a computer 80 % of the Achatville members have a computer Impact on internet using : 66% see Internet like complementary to their activity and not competitor