1. Customer Value What VALUES do we want? 2. REsources What RESOURCES do we have? 3. Analogy across domains Where do we look for INSPIRATION? 4. X- Variation.

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Presentation transcript:

1. Customer Value What VALUES do we want? 2. REsources What RESOURCES do we have? 3. Analogy across domains Where do we look for INSPIRATION? 4. X- Variation of properties for new or improved functions What do we change, what do we GAIN? CREAX process

Our competitors? Air, Nitrogen? Heat in production? Can I convert sources to energy? Resources associated to people? Can I turn negative into positive? Can I solve the problem on a different level? Are my clients a resource? Waste streams? Transporting time? Gravity, sunlight, time? Our research people? Free patents? University research? The internet? Cheap materials? The patent database? What properties are still a resource? 2

RESOURCES ARE EVERYWHERE! 3

4 To be resourceful is to be creative within constraints