Creating New Business Value with Big Data Attivio Active Intelligence Engine®

Big Data Survey 55% of all Big Data projects are: never completed do not meet objectives Why? 3

Big Data Survey Top two reasons why Big Data projects are never completed or fail to meet expectations Inaccurate scope 51% Technical roadblocks 41% Source: Infochimps, “CIOs & Big Data: What your IT Team wants you to Know” (2013). 4

Big Data Survey Top two reasons why Big Data projects fail outright Lack of business context around the data 51% Inability to connect the dots between data sources 51% Source: Infochimps, “CIOs & Big Data: What your IT Team wants you to Know” (2013). 5

Big Data Survey Single greatest challenge to Big Data projects: Gathering data from information silos 80% Source: Infochimps, “CIOs & Big Data: What your IT Team wants you to Know” (2013). 6

Attivio’s Active Intelligence Engine effectively addresses these critical Big Data issues. 7

Original heavy focus on Big Data infrastructure (volume)… 8

…while Big Data success requires dealing with Variety and Complexity 9

Attivio’s Active Intelligence Engine ® (AIE ® ) Data Marts ERP CRM Enterprise Data Warehouses Sensor data Log files Clickstreams 10

The Solution is Unified Information Access “Unified information access platforms will emerge to knit together information silos across the enterprise, no matter the format or the content. They are capable of indexing and integrating large volumes of unstructured, semi-structured, and structured information into a unified environment for information discovery, analysis, and decision support.” Worldwide Big Data Technology and Services 2012–2015 Forecast Information Landscape 11

HadoopA/RDBMS/EDW Web Server File Server Server CMS, CRM, ERP ACTIVE INTELLIGENCE ENGINE (AIE) SEARCH & DISCOVERY ENTERPRISE APPLICATIONS PERSONALIZED CONTENT & eCOMMERCE ACTIVE DASHBOARDS AD HOC QUERY TOOLS BUSINESS INTELLIGENCE TOOLS 12

SEARCH API SQL over ODBC/JDBC QUERY/RESPONSE WORKFLOWS Active Security In-Engine Analytics Alerts INGESTION WORKFLOWS Content & Data Transformation Text Analytics Real-Time Updates Triggers CONTENT API Push or stream data/content into AIE DATA & CONTENT CONNECTORS UNIVERSAL INDEX Schema-less Indexing Ad hoc Query-Time JOIN of all data & content Linear Scalability HadoopA/RDBMS/EDW Web Server File Server Server CMS, CRM, ERP SEARCH & DISCOVERY ENTERPRISE APPLICATIONS PERSONALIZED CONTENT & eCOMMERCE ACTIVE DASHBOARDS AD HOC QUERY TOOLS BUSINESS INTELLIGENCE TOOLS 13

GE Aviation Create new BI platform to more proactively manage customer engine fleets Improve efficiency, customer satisfaction and repeat business Need to understand WHY trends in engine key metrics were taking place - requires deeper understanding beyond “just the numbers” Problem 14

GE Aviation Create new BI platform to more proactively manage customer engine fleets Improve efficiency, customer satisfaction and repeat business Need to understand WHY trends in engine key metrics were taking place - requires deeper understanding beyond “just the numbers” “Analyze Everything” platform for agile BI Integrates, correlates and presents data and content, with no advance data modeling required: Engine sensor data, generated in Big Data volumes Service status data, quality metrics, CRM and other databases Customer case management notes; service tech notes BI tool support with SQL support & ODBC/JDBC connectivity Problem Solution: AIE 15

Proprietary & Confidential ADBMS/EDWContent MGMTFile ServerWeb Server ServerCEP EngineCRM, ERP Simple Search UIA Applications Packaged Applications Active Dashboard Toolkit Ad hoc Query Tools BI & Data Visualization Tools Integration SEARCH APISQL over ODBC/JDBC QUERY/RESPONSE WORKFLOWS UNIVERSAL INDEX INGESTION WORKFLOWS CONNECTORS CorrelationAccessAnalytics SENSOR DATA 16

Proprietary & Confidential ADBMS/EDWContent MGMTFile ServerWeb Server ServerCRM, ERP Integration SEARCH APISQL over ODBC/JDBC QUERY/RESPONSE WORKFLOWS UNIVERSAL INDEX INGESTION WORKFLOWS CONNECTORS CorrelationAccessAnalytics SENSOR DATA QUALITY METRICS Simple Search UIA Applications Packaged Applications Active Dashboard Toolkit Ad hoc Query Tools BI & Data Visualization Tools 17 CEP Engine

Proprietary & Confidential ADBMS/EDWContent MGMTFile ServerWeb Server ServerCRM, ERP Integration SEARCH APISQL over ODBC/JDBC QUERY/RESPONSE WORKFLOWS UNIVERSAL INDEX INGESTION WORKFLOWS CONNECTORS CorrelationAccessAnalytics SENSOR DATA QUALITY METRICS CUSTOMERS PRODUCTS Simple Search UIA Applications Packaged Applications Active Dashboard Toolkit Ad hoc Query Tools BI & Data Visualization Tools 18 CEP Engine

Proprietary & Confidential ADBMS/EDWContent MGMTFile ServerWeb Server ServerCRM, ERP Integration SEARCH APISQL over ODBC/JDBC QUERY/RESPONSE WORKFLOWS UNIVERSAL INDEX INGESTION WORKFLOWS CONNECTORS CorrelationAccessAnalytics SENSOR DATA QUALITY METRICS CUSTOMERS PRODUCTS CASE NOTES EXTRACTED ENTITES SERVICE TECH NOTES EXTRACTED ENTITES Simple Search UIA Applications Packaged Applications Active Dashboard Toolkit Ad hoc Query Tools BI & Data Visualization Tools 19 CEP Engine

Proprietary & Confidential ADBMS/EDWContent MGMTFile ServerWeb Server ServerCRM, ERP Simple Search UIA Applications Packaged Applications Active Dashboard Toolkit AD HOC Query Tools BI & Data Visualization Tools SEARCH APISQL over ODBC/JDBC QUERY/RESPONSE WORKFLOWS UNIVERSAL INDEX INGESTION WORKFLOWS CONNECTORS SENSOR DATA QUALITY METRICS PRODUCTS CASE NOTES EXTRACTED ENTITES SERVICE TECH NOTES EXTRACTED ENTITES CUSTOMERS IntegrationCorrelationAccessAnalytics Simple Search UIA Applications Packaged Applications Active Dashboard Toolkit Ad hoc Query Tools BI & Data Visualization Tools 20 CEP Engine

Proprietary & Confidential Attivio AIE Unifies All Data and Content IntegrationCorrelationAccessAnalytics 21

Proprietary & Confidential Attivio AIE Unifies All Data and Content IntegrationCorrelationAccessAnalytics 22 Spike in “Low pressure” keyphrase found in multiple service tech notes a leading indicator to subsequent data sensor alerts

Proprietary & Confidential GE Aviation Case Study Create new BI platform to more proactively manage customer engine fleets Improve efficiency, customer satisfaction and repeat business Need to understand WHY trends in engine key metrics were taking place - requires deeper understanding beyond “just the numbers” “Analyze Everything” platform for agile BI Integrates, correlates and presents data and content, with no advance data modeling required: Engine sensor data, generated in Big Data volumes Service status data, quality metrics, CRM and other databases Customer case management notes; service tech notes BI tool support with SQL support & ODBC/JDBC connectivity BI pilot in just 5 weeks – “a new standard BI time to market” Managers analyze engine KPIs correlated with key phrases from service and customer notes; The “why” behind the “what” New insights into root causes behind service issues Already seeing reduction in engine sensor alerts and unscheduled service Results 23 Problem Solution: AIE

Attivio AIE: A Platform for Big Data Innovation Conclusions… “Analyze Everything” platform with agility vital for Big Data success One-stop analysis of “what” and “why” behind business activity Complete 360-degree view of customers, products, markets, competitors... Quickly iterate solutions for unmatched time to value, rapid deployment 24