2012 Brazil Summit New York, April 23, 2012 Antonio Gil President, Brasscom

Agenda BRASSCOM INSTITUTIONAL Sector StrategyInstitutional RelationsPublic Relations HUMAN RESOURCES & EDUCATION REGULATORY INFRASTRUCTURE & DIGITAL CONVERGENCE MARKET DEVELOPMENT Marketing Strategy Develop educational programs that sustain the ICT sector development Promote a fair, ethical, and globally competitive, ICT sector Develop infrastructure programs that enable the ICT sector development Promote Brazil’s potential and develop business opportunities for the ICT sector Position Brazil as one of the top 5 key global ICT markets, and a recognized center of technology excellence Increase the competitiveness of the Brazilian ICT sector and spread its transforming capacity to all economic sectors, increasing their efficiency and productivity and creating benefits to the Brazilian society VISION MISSION INNOVATION & ENTREPRENEURSHIP Foster innovation and entrepreneurship in the ICT sector

Members

Brazilian IT Market IT 2011e ICT MARKET (US$ Bi) US$ 90 Bi Sources: Brasscom and IDC 7 th largest IT market in the world 2010 US$ 85 Bi Communications ICT Human Resources 1.2 million IT professionals (2010) 900 thousand new IT professional needed until 2020 US$ 95 Bi 4 th largest C market in the world US$ 86 Bi US$ 185 Bi 5 th largest ICT market in the world US$ 171 Bi

IT - Public and Private Management Financial Services 56 billion banking transactions per year (2010) US$ 13 billion invested in technology by the sector (2010) E-Government 135 million voters, 3 hours for the results 24 million electronic tax declarations (2011) Sources: Febraban, Superior Electoral Court, and Federal Revenue Bureau.

IT - Public and Private Management Sources: Anfavea, Embrapa, MAPA and MME Energy, Oil & Gas 2.8 million flex cars registered (2010) 2.5 million barrels of oil produced per day Agriculture 160 million tons of grains produced (2010) 25% of the world’s food supply Embrapa - Technology and IT Innovation Manufacturing 3rd largest IT buyer in Brazil (after finance and telecom) 43% of ERP market

92.7 million Afro-Brazilians 18 million German-Brazilians 15 million Hispano-Brazilians 10 million Arabic-Brazilians 1.8 million Polish-Brazilians 1.6 million Japanese-Brazilians 25 million Italian-Brazilians Cultural Landscape

 High Productivity  Industry / Business knowledge  Problem solving  Cultural alignment  Flexibility  Low turnover rates Nearshore Competitiveness  High Quality  Lower levels of rework  Optimized Onshore / Nearshore Ratio  Real-time communication / agile methods  Lower management / travel costs

Health Education Security Banking Transparency Competitiviness Rebalancing the economic-political axis Demographic Changes Growth of BRICs Growth of BRICs Technology Trends Growth of Global IT Markets Cloud Mobile Social Media Big Data Cleantech Data Security

US$ 90.0 B IT Market Global Market 2011e 2022e IT - BPO US$ 3.0 T US$ 1.6 T Sources: Brasscom and IDC Brazilian Market US$ B Exports US$ 20.0 B US$ 2.6 B A decade of opportunities IT as an enabler of continuous economic development

Challenges and Opportunities Human Capital LAW Competitive Costs Infrastructure Innovation

Thank you! Contact: Antonio Gil