A veritable goldmine: the ASH year 10 survey

Smoking in 1992 compared to 2009 First peer-reviewed report on ASH Snapshot in 1995 (Fourth form survey) 1992 Largest national survey of teenagers, Legal age for tobacco sales was 16, advertising just prohibited and sponsorship due to be prohibited in % never smoked in % in 2009 Māori girls 14.2% never smoked in 1992 now 31.8% in 2009

Then between despite declining advertising and sponsorship ASH Snapshot measured an increase in teenage smoking Survey also found in that time – increased availability of 10 packs and a preference by teenagers for lower priced 10 packs, no real increase in cost Surveys were crucial for encouraging engagement of public health staff with schools and the subsequent amendment of Smokefree Environments Act to all workplaces

Length and Breadth of research Sale of cigarettes to school children (Ford et al 1997, Laugesen & Scragg 1999) Association between parental smoking, peer smoking and different stages of smoking plus factors parenting style (Scragg & Laugesen 2007, Scragg et al 2008, Scragg & Glover 2007, Scragg et al in press) Investigation of how quickly youth become dependent (Scragg et al 2008) Association between tobacco displays and smoking (Paynter et al 2009) Association between pocket money & smoking (Scragg et al )

Media

Other examples of outcomes KKS Intervention POS Displays

Use of data Letters to MP’s Brand preference and POS display composition Advocacy for tax increase Undermine tobacco industry claims – e.g. smoking is an adult choice Illicit trade report

Small populations Trends amongst different Pacific Island ethnicities Samoan girls Cook Is boys

School liaison ‘A professionally run survey such as the ASH survey is an important tool for our school to give us feedback about our school community. Our own resources are always limited, and we would NOT be able to organise such a survey for ourselves.’

PHU/DHB Use Smokefree schools in Northland DHB targets Justification and motivation for work

Participation by DHB

THANKS More information