1 Partner’s Meeting January 28 ~ASU Downtown Presented by: Veronica Vaughn ~ Social Marketing Manager, AzNN Objectives Present 2010 Grow A Healthy Child.

Slides:

Advertisements

Similar presentations

2011 Waste Reduction Toolkit and Campaign SWMCB 7/27/2011.

Advertisements

OPEN HOUSE Developing Your Agencys Open House. Table of Contents Planning the open house Developing your theme Advertising Co-op and partners Brochures.

Slide with text and image Harvesters – The Community Food Network Nutrition Services We teach in the community on location to low- income populations.

TV and Early Childhood Why we Should Care & What We Can Do.

Key Audiences Missouri Residents Grantees Donors.

Harvest of the Month Nutrition Education Wellness Champions.

Community Partnerships Helping Children Maintain a Healthy Weight National Heart, Lung, and Blood Institute National Institute of Diabetes and Digestive.

King County Recycle More. It’s Easy To Do.. Goal and Objectives Program goal: Increase single-family residential recycling as measured by waste diversion.

SUPPORTED BY WESTERN AUSTRALIAN LOCAL GOVERNMENTS Better Beginnings Campaign Launch BBHQ Presentation 28 March 2012 “BBHQ Presentation 28 March 2012” by.

What is Virginia Cooperative Extension VCE is the educational outreach of Virginia’s land grant universities, Virginia State in Petersburg and Virginia.

Health and Wellness for all Arizonans Arizona Nutrition Network A Comprehensive Approach Stephanie H Martinez Nutrition Network Administrator.

A Social Marketing Approach to Promoting Literacy-Related Behaviors Among Low-Income Families Margarita Hurtado, Ph.D., Principal Research Scientist Julia.

NAEYC Annual Conference The Healthy, Hunger Free Kids Act of 2010: Using changes in policy at the federal level to positively impact children’s eating.

What’s New … Network for a Healthy California Presented at the SHAPE California Meetings Spring 2008.

Presented by: Kacy Rodriguez – Program Administrator Children’s Power Play Campaign A Free Nutrition Education Resource for Schools and Community Youth.

CX3 Post-Conference Meeting February 9, 2010 Network for a Healthy California Media Campaign Strategies Mary Rousseve, Interim Manager Communications and.

Core Nutrition Messages NEW! Whole Grains, Milk, and Child Feeding Resources Messages Tips Online Communication Tools Activities for Kids and more! 1.

Food and Fun Afterschool Curriculum Developed by the Harvard School of Public Health in collaboration with the YMCA Part 2: Training Trainers Improving.

1 Taco Bell Fresh, Fast, & Friendly Prestige Worldwide Consulting Group 12/7/2011.

Bureau of Nutrition and Physical Activity Health and Wellness for all Arizonans Social Marketing Update Sue Briody Arizona Nutrition Network.

A National Effort to Help Kids Succeed Too Small to Fail

Marketing Department UK. Agenda Marketing goals Our role Who we work with Department structure Promotional campaigns –Tex Mex –High Street Focus.

Bureau of Nutrition and Physical Activity Leadership for a Healthy Arizona SOCIAL MEDIA 101 Veronica Vaughn Social Marketing Manager AzNN Not Social Marketing.

Print Direct Mail Newsletters, Brochures & Posters Newspapers & Magazines Press Releases Annual Reports Organization Profile Television & Radio Local.

NATIONAL RADON ACTION MONTH National Radon Action Month Raising Awareness, Reducing Risk, Saving Lives.

Food Stamp Program: Emerging issues and research questions Economic Research Service FY 2008 Food Assistance and Nutrition Research Conference December.

From Ads to Action: A childhood healthy weights communication campaign promoting physical activity, health eating & self-esteem Presented by: Donna Howard,

Parent Trust for Washington Children Public Service Campaign.

ED Diversion Project Lourdes Health Network Erin Tomlinson Grant Writer, Lourdes Foundation April 19, 2011.

Chapter 9 | Summary and Resources Summary and Resources Chapter 9 | Parent Program Training Summary and Resources.

Presented at: Open Meeting May 17, 2013 Public Awareness Campaign Update.

Play Every Day Media Overview and Core Messages Northwest Strategies Tim Woolston, Amanda Combs & Raquel Ranger.

2014 SOUTHERN ARIZONA JOINT ENROLLMENT CAMPAIGN SUMMARY.

N = By Number of Plans State Agencies with Approved SNAP-Ed Plans Approved Federal Funding Total = $379,088, ’s Funding.

Social Marketing Cori Lorts, MPH, RD Social Marketing Manager.

Maryland Oral Health Literacy Campaign Maryland Dental Action Coalition Baltimore, MD John Welby, MS, Project Director

Bureau of Nutrition and Physical Activity Leadership for a Healthy Arizona 2011 WHOLE GRAINS Social Marketing Micro-Campaign Arizona Nutrition Network.

NATIONAL RADON ACTION MONTH R A D O N: T E S T, F I X, S A V E A L I F E January is National Radon Action Month Raising Awareness, Reducing Risk, Saving.

Pro Walk /Pro Bike Conference Madison, WI September, Share The Road For A Healthy Maine.

Healthy Halls School Wellness Program. 2 Why Healthy Halls School Wellness Program There is a problem in Georgia:  Nearly 40 percent of children in Georgia.

CONDUCTING A PUBLIC OUTREACH CAMPAIGN IMPLEMENTING LEAPS IN CENTRAL AND EASTERN EUROPE: TRAINERS’ HANDBOOK Conducting a Public Outreach Campaign.

MyPlate Fights Food Insecurity Julia Bird, December 2011 For MPH-Nutrition course Community Nutrition.

TravelSmart Individualized Marketing Patricia Lucy Program Manager, TDM TransLink.

NATIONAL RADON ACTION MONTH Raising Awareness, Reducing Risk, Saving Lives.

Food Stamp Outreach Coalition National Media Campaign Food Stamp Outreach Coalition November 17, 2005 National Media Campaign.

Communications Strategies Beth Brown Director of Communications Department of Natural Resources.

Bureau of Nutrition and Physical Activity Leadership for a Healthy Arizona Arizona Nutrition Network 2012 WHOLE GRAINS Social Marketing Micro-Campaign.

Bureau of Nutrition and Physical Activity Leadership for a Healthy Arizona What’s New with Fruits and Veggies? Laura Savarese, MS, RD AZNN Partner Meeting.

Bureau of Nutrition and Physical Activity Leadership for a Healthy Arizona Arizona Nutrition Network 2010 Fruit & Veggies More Matters Social Marketing.

Bureau of Nutrition and Physical Activity Leadership for a healthy Arizona Bureau of Nutrition and Physical Activity Leadership for a healthy Arizona April.

Fundraising and Marketing

Vision Zero Outreach Strategy. VZ Communications Strategy ALLOWS ALL AGENCIES: Integration Efficiency Clarity of message, “one voice”

STRATEGIES FOR EXPANDING AT-RISK AFTERSCHOOL MEALS SPONSORSHIP KARA PANOWITZ, No Kid Hungry Maryland/ Share Our Strength MELISSA MOORE, Family League of.

Nutrition Education Resources Sue Zevan, R.D. January 30, 2009.

Local Community Sponsor 2,500 minimum audience per market Logo included in Print Advertising in market Logo include on Collateral Materials, including.

Bureau of Nutrition and Physical Activity Leadership for a Healthy Arizona Welcome Partner Meeting January 28, 2010 Happy New Year.

Public Image 101… or Marketing 101? Post-PETS April 8, 2016.

Implementing the Florida KidCare Open Enrollment Communications Campaign Chelsea Bowen, MPH University of South Florida.

Presented by: Debra Keyes Date: December 2, 2015 Welcome WIC Director’s Update Nutrition Services Directors Meeting.

Pet License Campaign. Campaign Strategy Message: Licensing will help return your lost pet to you. Licensing pays for adoption and protection services.

Building the Foundation: Resources for a Healthy School Environment.

Box Hill School The challenge What we did Testimonial

NY State of Health The Official Health Plan Marketplace

Sustainable Food Center cultivates a healthy community by strengthening the local food system and improving access to nutritious, affordable food. SFC.

Text Message Program AUDIENCE: Parents of Middle School Students

Take the School Breakfast Challenge with NSBW 2017!

Take the School Breakfast Challenge with NSBW 2018!

FY08 Fruits and Veggies Campaign

Media Plan 2011 Kara Eccleston.

Presentation transcript:

1 Partner’s Meeting January 28 ~ASU Downtown Presented by: Veronica Vaughn ~ Social Marketing Manager, AzNN Objectives Present 2010 Grow A Healthy Child Campaign Preview Campaign Elements 2010 GROW A HEALTHY CHILD Micro-Campaign

2 Champions for Change 2010 Social Marketing Micro-Campaigns January – April, 2010 October – December, 2010 May – September, Year 25%

3 Main Message Be a “Champion for Change” in your family by eating meals together and doing family activities. January – April 2010

4 WHERE WE GET OUR MESSAGE? Research & Evaluation ■ Research with the target audience (800) at locations statewide (Tucson, Flagstaff, Winslow, Phoenix, Prescott, Yuma, etc.). ■ Tools: Pre & Post Tests

5 PRE-TEST Test the likeability of each campaign concept and the relevance of the message (focus group setting).

6 POST-TEST Measures awareness of the campaign and behavior change if applicable. Results compared by year and by campaign.

7 SUPPORTING MESSAGES ■ Eat meals together choose a variety of foods ■ Fun family activity ideas ■ When cooking meals, children can help ■ Include more whole grains in your meals ■ Ways to keep your child healthy

8 Communicating our Message GHC Campaign Elements – Media ■Television & Radio: Phoenix, Tucson and Yuma and cable networks ■Collateral Pieces: Door Hangers & Direct Mailers ■NEW! Shopping Cart Ads

9 -Fun Food News for Adults & Kids–New design! -Poster for Adults & Kids -Sheet of 3 Recipe Cards -Event in a Box: Preschool and Elementary School Editions - Certificates, Event Posters, New Activity Sheets - Education Reinforcement Item: Grocery Bag Communicating Our Message GHC Campaign Elements-Collateral Materials

10 Web Site Updates EatWellBeWell.org & ComeSanoViveMejor.org

11 NEW! COMMUNITY OUTREACH ( Local events & activities that are relevant ) Health Fairs & Festivals: Community, School & Media

12 Radio Spots :60 English / :60 Spanish

13 TV Spots :30 English Grow a Healthy Child Eng/Span.

14 CAMPAIGN SUMMARY Message: Be a “Champion for Change” in your family by eating meals together and doing family activities. Date: January – April, 2010 Social Mkting: TV, Radio, Collateral, Website

15