The Thought Leaders January 28 th, 2015 Chris Dane

ALWAYS BOOK HFH Hickory Global Partners NOW Began 3 years ago Holding 2 nd conference since 2005 Travel Management Services & Strategic Alliance model Emphasis on Clients, Suppliers, Tech Advances & Staff Hickory Travel Systems THEN Began 40 years ago Last conference held 2005 “Typical” Consortia model Emphasis on call center FOCUSED ON THE FUTURE:The HICKORY Evolution “Mixing one’s wines may be a mistake, but old and new wisdom mix admirably.” -Bertolt Brecht

The HICKORY Difference As Industry Thought Leaders, we look at things differently

ALWAYS BOOK HFH Examples Of Thought Leadership THE HICKORY DIFFERENCE: TripBAM TripLingo TripScanner Roomer GCL Concierge Allegro/ATS TripPro First to manage big hotel data in unique way for revenue share benefits First to offer brand new revenue stream and guaranteed positive ROI FIRST to Adopt Cutting-Edge Technology FIRST to Adopt Ground-Breaking Business Model Lead the industry, don’t follow

What Our Partnership Means To Agencies Full Suite of Programs, Revenue Share & Tech Services With Support

ALWAYS BOOK HFH HICKORY PROGRAM OVERVIEW: The Core Elements Comprehensive Hotel Program Robust POS Commissioned Air Program Rental & Limo Car Programs Lucrative, manageable, data-supported Hotel Revenue Share Program Many ancillary & tech services designed to increase revenue or save you money The Cogs and Wheels That Run Our Success

Revenue Sharing The Data and Rewards

ALWAYS BOOK HFH REVENUE SHARE CALCULATOR: Your Potential Revenue…Prove It! Performance Indicators Determine Revenue Share Tiers & Bonus Volume amount committed to HFH in our Hotel Program Percentage of committed volume on Preferred hotel suppliers using HFH Rate Code Ability to change agent booking behavior using Hickory tools: Daily booking data analysis, for agent & client habits Biasing Promotions & Marketing Contests & Incentives We Guarantee ROI for Partnership! Additional BONUS is awarded when milestone levels of Agency’s consumed Preferred bookings are reached!

ALWAYS BOOK HFH More than doubled the number of Agency Partners earning Hotel Revenue Share since 2012 HICKORY CONTINUES TO GROW: Our Partners Grow With Us Paid out $254, in 2013 Hotel Revenue Share Hotel booking volume increased 60% in 2013 Partner agency hotel volume increased $86M Growth expected to increase 18% for 2014 Hotel Revenue Share program Paid out estimate $296,000 for all 2014 Hotel Revenue Share. Average Payout per Partner: $7, Each Quarter $7, Each Quarter

HICKORY Hotel Program Benefits Preferred Hotels Earn Revenue Share

ALWAYS BOOK HFH Garnered strong support of highly-motivated agents committed to booking HFH participating hotels HICKORY agencies generated over $1 billion in hotel revenue booked through GDS’, across 5,522 cities in 155 countries Growth increased 21% in 2014 Fastest-growing “agency member organization” in industry Agency participation in booking HICKORY properties at 51.4%, and up 6.2% YTD on preferred hotels Attachment Rate of 62.5%, and is up 16.6% YTD MAJOR MILESTONES & FACTS: Hotel Program Accomplishments Identified target revenue optimization opportunities benefitting agencies and hotel suppliers

HICKORY Air Program Global POS Commissioned Agreements

ALWAYS BOOK HFH HICKORY AIR PROGRAM : 16 POS Air Agreements Agents may view them at any time on PartnerHQ under “Air Contracts” by entering your GDS, ARC and PCC

ALWAYS BOOK HFH HICKORY AIR PROGRAM:Benefits & Agent Access Upfront Point-Of-Sale Commissions Agency Control of PNR Worldwide service to nearly 1,500 destinations on 6 continents Constant negotiations with potential new air carriers HICKORY Air Desk & PartnerHQ for full support and carrier resources Education, updates, webinar Incentives, FAM trips Increased Earning Potential & 24/7 Agent Contract Access

Data Management & Reporting “What Gets Measured, Gets Managed” ~Peter Drucker Our Quarterly Reviews Reveal Opportunities

ALWAYS BOOK HFH SAMPLE FINANCIAL REVIEW: 3Q14 Preferred Consumed & Revenue Share EHHilton14,139 6CIHG 4,327 CW Carlson Hotel 887 HYHyatt 830 SWStarwood 772 BWBest Western 765 TRWyndham Hotels 704 LQLa Quinta 562 RTAccor 213 OMOmni Hotels 82 FAFairmont 35 WWWorld Hotels 22 NSNH Hotels 22 DSDesign Hotels 8 HOHotel Rez 4 TJTAJ 0 TOTAL CONSUMED PREFERRED23,372 Total Preferred Consumed 23,372 Total Non-Preferred Consumed 14,860 Total Consumed 38,232 Total 3Q14 Revenue On Preferred$25, Preferred Hotel % to Bonus = 61.1% $ 2, Total 3Q14 Revenue Payout $28, Preferred Hotel % to Bonus 1Q 2014 = 57.9% Preferred Hotel % to Bonus 4Q 2013 = 55.6% Preferred Hotel % to Bonus 3Q 2013 = 52.6% Preferred Hotel % to Bonus 2Q 2013 = 59.5 % Preferred Hotel % to Bonus 2Q 2014 = 59.1% Preferred Hotel % to Bonus 3Q 2014 = 61.1%

ALWAYS BOOK HFH By Quarter 1Q13-3Q14 CONSUMED PREFERRED & REVENUE SUMMARY:

ALWAYS BOOK HFH BUSINESS INTELLIGENCE: Various Measurement Reports Hotel Detail Report Traveling Now Report Hotel Attachment Rate by Agent Revenue Prediction Report Market Variance Report Comparative Analytic

ALWAYS BOOK HFH POTENTIALS & OPPORTUNITIES: Changing Rate Codes to HFH/EZR Preferred Consumed Bookings on Non-HFH 3Q 2014 Total Consumed Preferred Bookings on Non-HFH Rate Code 676 of the 3,337 total Preferred bookings 18.5% BCD 494 COR 89 RACK 62 PRE 11 AAA 7 THR 6 ABC 3 NBC 2 GOV 1 BAR 1 3Q 2014 AAAABCBARBCDCORGOVNBCPRERACKTHRTOTAL FOR CHAIN Carlson Hotels Design Hotels0 Hilton Hotels HotelRez0 IHG La Quinta11 Omni Hotels22 Wyndham Hotels NH Hotels0 Accor Hotels7613 Best Western Fairmont13 Hyatt Starwood156 TAJ0 World Hotels0 TOTAL FOR RATE CODE

ALWAYS BOOK HFH POTENTIALS & OPPORTUNITIES: Revenue From Change of Rate Code to HFH Opportunity: Change these Preferred bookings on other rate codes, to the HFH Rate Code to increase revenue share and bonus By converting all 676 Preferred property bookings made on Non-HFH Rate Code bookings to HFH instead, POTENTIAL EARNINGS would have been: 3Q 2014 Potential 3Q 2014 Actual 3Q Potential Earnings$3, Q Actual Booking Earnings$2, Q Tier 1 Potential Bonus $ Q Tier 1 Actual Bonus $ Q Total Potential Earnings & Bonus $3, Q Total Actual Earnings & Bonus $2, Q Total Additional Potential Earning Opportunity $1, Total Consumed Preferred Bookings on Non-HFH Rate Code 676

ALWAYS BOOK HFH MANAGING OPPORTUNITIES: Agent Usage Of Other Rate Codes Preferred Hotel Rate Category Room Type Booking Agent ID Client Code ARC NumberGDS_1Booking PCCHotel Status PreferredHFHB2DA SabreXXYZHK PreferredGTDRQQNA SabreXXYZHK PreferredHFHA0BA SabreXXYZHK PreferredHFHF1KA SabreXXYZHK PreferredHFHF1KA SabreXXYZHK PreferredHFHKSNA SabreXXYZHK PreferredLV1A08A SabreXXYZHK PreferredHFHA0BA SabreXXYZHK PreferredHFHA08A SabreXXYZHK PreferredHKZG1KA SabreXXYZHK PreferredPREKNGA SabreXXYZHK PreferredHFHC1QA SabreXXYZHK PreferredLHQV2QA SabreXXYZHK PreferredPREKNGA SabreXXYZHK PreferredPREKNGA SabreXXYZHK PreferredHFHC1KA SabreXXYZHK PreferredAAACORA SabreXXYZGK PreferredHKZG1KA SabreXXYZHK PreferredHFHA08A SabreXXYZHK Use Hotel Detail Report to filter DOZENS of fields for hotel booking info. Filter by agent code, then by HICKORY Preferred properties to reveal revenue opportunities missed using “other rate codes”

ALWAYS BOOK HFH MEASURING BOOKINGS:Agent Attachment Rate “Would you like fries with that?” HFH Hotel Bookings Air Bookings

ALWAYS BOOK HFH Agent Code Agent Name Number of Bookings with Hotel Number of Bookings without Hotel Total Number of Bookings Attachment Rate BT % YD % RH % CN % IN % KC % KM % JS % JP % LK % LA % SH , % TH % SO % JH % KI % EV % DO % RU % JU % KY % PN % RF % IA % PE % RD % HD 4121,5491, % EM % VN % CS % SM % TB 2731,5651, % STRATEGIC PLANNING: Best Practices to Increase Hotel Volume Always ensure agents are booking hotel with each air booking Encourage best practices. Review and determine reasons for no hotel booking “Turn the Volume Up!” Best Practices in Agent Booking and Analyzing Reports Run Date July 1 – Sept

ALWAYS BOOK HFH HICKORY ANNUAL CONFERENCE: Registration Open! The Wyndham Grand Jupiter A stunning new property perched on the banks of the Intracoastal Waterway and nearby beaches in Jupiter, FL. Coastal-chic vibe, breathtaking views and luxurious accommodations. Rave Reviews HICKORY is proud of the exceptional reviews from our 2014 attendees, speakers and sponsors alike. We are creating another amazing, unique industry event experience with relevant and exciting content again this year. Please mark your calendars today and save the date! April 29- May 1, 2015 HICKORY is pleased to announce the date and location of our 2015 Annual Conference:

ALWAYS BOOK HFH Hotel Trends and Industry Forecast Safeguarding Your Travelers Airline Panel Discussion 2 Networking & Trade Shows Technology Panel Discussion Hotel Panel Discussion HICKORY Panel Challenge: Tech vs. Hotel GDS Panel Discussion Choice of Breakout Sessions NDC, Reputation Management or HICKORY Roundtable Keynote Speaker Plus fantastic dining & entertainment at Wyndham Grand & offsite CONFERENCE AGENDA:Uniting Global Travel Network. Innovate. Profit.

Thank You!