Virtual Social Networking and its’ Impact on Community Colleges Eileen Smith, M.Ed. Director Product Marketing, Datatel Inc. McLennan Community College.

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Presentation transcript:

Virtual Social Networking and its’ Impact on Community Colleges Eileen Smith, M.Ed. Director Product Marketing, Datatel Inc. McLennan Community College PD Day January 9, 2008

Agenda Social networkingSocial –What is it? –Social sites –Like interest sites Impact on communication styles Ideas on how McLennan can embrace social networking How Datatel is incorporating social networking

Virtual social networking – what is it?

where a user can create a profile… and build a personal network that… A social networking site is an online place… connects him or her to other users.

Club Penguin MySpace Facebook Linkedin Four Top Social Networking Sites

Social Sites - Club Penguin

55% of teens use social networking sites

Social Sites – myspace.com

Social sites – myspace.com

Social Sites - Facebook

Social Sites - Linkedin

Like interest sites Digg Flickr Traineo Last.fm Blogs SecondLife

Like Interest Sites - Digg

Like Interests Sites - Flickr

Like Interest Sites - Traineo

Like Interest Sites - Last.fm

Paradise Valley Community College’s Blog

An advisor’s blog entry “…Simultaneously as I’m writing this I’m doing advising with a student via instant messaging. … So that I don’t have to have them drive to campus to have the discussion in my office is good for both of us…”

Things McLennan can do… Create blogs and have counselors/ or students update them with daily experiences –Tips, latest and greatest information… Highlight faculty blogs on important topics Use blogs to reach other audiences –Counselors –Parents –Businesses

How to create a blog

A blog in ten minutes or less

Things McLennan can do - SecondLife

Use social media Post photos to flickr –Make photo groups and encourage participation by students, alumni, and staff Hold a contest to make the best tour video –Evaluate on authenticity Target and syndicate all content

Communication patterns are changing Texting IMing FACEing Blogging

Student’s Experience …

The executive experience

Prospective student personalizes their experience

Prospective student is recognized based on personalization

Questions? Eileen Smith groups – Datatel Eileen Smith blog: References: Wikinomics: How Mass Collaboration Changes Everything by Don Tabscott & Anthony Williams Campus Technology – September 2007 SecondLife – the Official Guide

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