MASFAA Annual Conference June 17, 2010 Denise Cumbie and Wendy Hutchins

 The grouping of individuals into specific groups to share first-hand information and experiences  Most popular online and accounts for 11% of all time spent online in the United States  Facebook, MySpace, and Twitter

 February 2004: Mark Zuckerberg and co- founders launch Facebook from their Harvard dorm room  March 2004: Facebook expands from Harvard to Stanford, Columbia and Yale  December 2004: Facebook reaches nearly 1 million active users  February 2010: Facebook reaches over 400 million active users with more than 100 million active users currently accessing Facebook through their mobile devices

 50% of active users log on to Facebook in any given day  More than 25 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month  In March 2010, Facebook was the most visited website in the US (Google was a close second, followed by Yahoo Mail, Yahoo, and You Tube)

  Users create personal profiles that contain:  photos  lists of interests and personal favorites  private or public messages  groups of friends and networks  The viewing of detailed profile data is restricted to users from the same network, group, or confirmed friends, and now a new subgroup “friends of friends”

 Build relationships  Provide contact information and important announcements  Communicate  Wall   Instant Messaging

 Created in 2006 by Cornell student, Jack Dorsey  Users send and receive “tweets” –quick fire text messages that are limited to just 140 characters  April 2010: Twitter now has 105,779,710 registered users and new users are signing up at the rate of 300,000 per day  Twitter users are, in total, tweeting an average of 55 million tweets a day

 To follow somebody is to subscribe to their messages  A tweet is an individual message  A DM or direct message is a private message on Twitter  RT or retweet is to repost a valuable message from somebody else on Twitter and give them credit  Trending topics are the most-discussed terms on Twitter at any given moment

  Communicate casually with students on their terms  Send information and timely reminders quickly and easily  “Followers” can choose to view updates via the web or by SMS text messages  Previous updates can be viewed via the web