Film launch and evaluation Gillian Howell, Scottish Government Marketing Claire Wood, The Leith Agency.

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Presentation transcript:

Film launch and evaluation Gillian Howell, Scottish Government Marketing Claire Wood, The Leith Agency

Facebook promoted posts

Results so far… Over 23,000 views of the 5 minute film on YouTube Over 5,000 visitors to the website 114% increase in visitors to site in first week of campaign compared to previous week Number of facebook ‘likes’ up 8.5% to 6,433 6 website enquiries from young people about becoming peer educators

Full evaluation Quantative tracking – pre and post campaign Qualitative research – post campaign Practitioner interviews…