The Media Presidency The relationship among the presidents, the news media and the public Woojung Lee PSC 499 Capstone
The Political Actors The President News Media The Public
Media In politics-I Sparrow- The news media is a political institution – Part of political system – Rely on standard practices Objectivism News bias
Media in Politics-II News Media Bias – Bennett: Information bias Personalization Dramatization – Sabato: Feeding Frenzy Agenda Setting Theory
Managing the Press-I Importance of Technology – Party Press Era – Yellow Journalism – Radio – Television – Cable – Internet
Managing the Press-II Graber – Three approaches by the President Influence to present favorable news Shape the flow of the news Paces and arranges his work schedules to produce opportunities
Major Cases The Watergate Crisis Iran-Contra Affair Lewinsky Scandal
The Watergate Crisis Pres. Nixon News Media Public
Iran Contra Affair Pres. Reagan News Media Public
Lewinsky Scandal President Clinton News Media The Public
Conclusion There is no dominant actor Each actor depends on one another Further Study – The influence of Internet